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A brand is a system, not a single moment.For LACAFFE, a coffee and sandwich spot in San José del Cabo, we built an ident...
18/03/2026

A brand is a system, not a single moment.

For LACAFFE, a coffee and sandwich spot in San José del Cabo, we built an identity from the ground up—piece by piece, touchpoint by touchpoint.

It started with the mark: brutalist typography in gold, resting on a whisper of mint. A logo that doesn’t just identify, but commands attention. Then came the vessels. The cups became mobile billboards, carrying that same typographic weight through the streets of Baja. Finally, the space itself—a window intervention and a family of stickers—turning a small locale into a holistic brand experience.

From the monumental to the miniature, from the storefront to the takeaway cup. This is what happens when strategy meets design. LACAFFE is no longer just a place to grab coffee; it’s a visual landmark.

Ready to build a system, not just a logo? Our books are open for Brand Design and Communication Strategy. DM us to start the conversation.

A brand doesn’t live on a screen; it lives in the world. In the reflection of a window, in the curve of a sticker, in th...
18/03/2026

A brand doesn’t live on a screen; it lives in the world. In the reflection of a window, in the curve of a sticker, in the frame of a door.

We closed the circle for LACAFFE by intervening in their physical space. The window sign is not an ornament; it’s a statement of principles that frames the interior. And the stickers, autonomous pieces of the identity, are designed to stick to the local culture —laptops, thermoses, notebooks— acting as small ambassadors of a brutalist yet warm aesthetic.

From large format to the smallest detail, consistency is what builds a brand with specific weight. LACAFFE is no longer just a place; it’s a design piece in the landscape of San José del Cabo.

Do you want your brand to have a powerful physical presence? Our books are open for Brand Design and comprehensive Communication Strategy. Write to us.

The first sip begins with the eyes. Branding isn’t just a logo on a facade; it’s the experience that goes with you where...
18/03/2026

The first sip begins with the eyes. Branding isn’t just a logo on a facade; it’s the experience that goes with you wherever you go.

For LACAFFE, we brought the monumentality of their typography to the most everyday object: the takeaway cup. The graphic piece becomes a mobile communication device. On a mint green background that evokes the calm of the desert meeting point, the gold logo navigates the city.

We designed so that LACAFFE is recognizable not only by the taste of its coffee, but by the object that contains it. A typographic icon that walks among the people. Simple, direct, and brutally honest, just like their bread.

Your brand deserves to live in every detail. We design identity systems that go beyond the screen. Contact us for your next project.

Brutalist typography finds its counterpart in the subtlety of detail.For LACAFFE, in San José del Cabo, we didn’t look f...
18/03/2026

Brutalist typography finds its counterpart in the subtlety of detail.

For LACAFFE, in San José del Cabo, we didn’t look for the obvious. We looked for contrast. An identity that operates in the perfect tension between the imposing and the welcoming. A typeface with impact, almost monolithic, that anchors the brand with an unmistakable presence in the everyday landscape.

The piece is bathed in gold, not as a symbol of opulence, but as a glimmer of morning light. And on a soft mint green background, almost a whisper, we let the name breathe.

We design so the brand settles into the space without losing its essence.

Your project ready to find its own voice. Our books are open for new partnerships in Brand Design and Communication Strategy. DM us.

The stickers, autonomous pieces of the identity, are designed to stick to the local culture —laptops, thermoses, noteboo...
18/03/2026

The stickers, autonomous pieces of the identity, are designed to stick to the local culture —laptops, thermoses, notebooks— acting as small ambassadors of a brutalist yet warm aesthetic.

From large format to the smallest detail, consistency is what builds a brand with specific weight. LACAFFE is no longer just a place; it’s a design piece in the landscape of San José del Cabo.

Do you want your brand to have a powerful physical presence? Our books are open for Brand Design and comprehensive Communication Strategy. Write to us.

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