11/03/2026
After months of silence on social media, I’m returning to share something important.
Over the past few years, SENTIENT has been much more than a brand to me. It was born from a conviction that is simple, yet impossible to ignore: animals are sentient beings. They are capable of feeling pain, fear, and attachment to life. Turning their skin into a fashion object is to pretend that pain can somehow be transformed into beauty, a reality my values could no longer ignore, which ultimately led me to found this brand.
SENTIENT was created to demonstrate that design and the Mexican tradition of leather craftsmanship can exist without depending on the suffering of another living being, and that material innovation can open new possibilities for fashion.
I have lived this vision with my whole heart for nearly five years. But building something like this also comes with a very real human cost. Last year, I reached a point of physical and emotional exhaustion that forced me to stop and ask myself how to move forward.
Changing an industry as large as fashion, especially from a country like Mexico and as an independent brand, is a path filled with challenges rarely visible from the outside.
For now, SENTIENT will pause its design and production of handbags (B2C).
There comes a moment when the most responsible act is also knowing when to stop.
This journey has been one of the greatest gifts of my life. Thank you to everyone who has believed in SENTIENT, who has carried our pieces, and who continues to believe that together we can build a more conscious industry.
Our products will remain available until June.
If you’ve ever wanted to own a piece of SENTIENT, this is the moment.
With all my heart,
Jimena 🤍
📸 by the amazing 🌸
