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Caitlin Matanle, Mexico City (2026)

25/04/2024

Tonight at 🔥✨🌺

Join me to learn how to create beautiful, personalized, sustainable smoke cleansing herb + flower bundles to energetically spring clean your space!

The entrance fee includes all materials (including an advance copy of my new Smoke and Flowers spell book zine) and instruction, plus live music and immersive projection visuals by .

RSVP to in advance to save 100 pesos. I would love to see you there!

18/04/2024

My dream of starting a series of spellbook-style zines has officially come to fruition with the release of the second zine in this series, Enchanted Fire: Creative Candle Magic for Your Every Desire 🕯️🔥

This issue has a groovy witchy 1970s occult rock-and-roll vibe and gives you all the information you need to learn the basics of candle magic - foundations that you can build on forever to create powerful candle spells, no matter your level of experience with witchcraft. This topics is particularly special to me because candle and fire magic is by far my most frequently cast type of spellwork, and I have watched in transform my life numerous times.

Inside the zine, I discuss timing your spells with the moon and days of the week, using herbal and color magic alongside candle magic, how to cast my go-to candle spell, and much more.

Physical copies of the zine can be purchased locally in CDMX for 100 pesos 🌹🖤

For now, international babes can purchase digital copies of this zine (as well as my last zine all about attraction and sweetening magic) for $5 each, which includes both a PDF and flipbook-style digital copy of the zine 📖

Send me a message to order your copy!

As always, my Substack subscribers get the first sneak peek at all of my zines, and paid subscribers receive free digital copies now and forever for just $5 a month. I’m already working on my next full-sized spellbook zine as well as a separate mini zine, so now is a great time to join!

And pssst…I’ve been working on something behind closed doors!

My upcoming shop of zines, spell items, and lifestyle goods is opening for international sales in June (and locally before then, so be sure to pay attention to my stories for announcements) 👀

20/03/2024

Whether you have veered off your original New Year’s resolutions or never set them in the first place, spring brings the perfect time for a fresh start as we celebrate the western astrological new year. Join me in embracing the transformative energy of Aries, the first sign of the western zodiac, to help us set new intentions and chart a new course toward personal fulfillment 🔥✨

In this workshop, the second installment of my creative witchcraft series The Art of Enchantment, we will delve into the art of candle magic, learning how to manifest our intentions with the power of flame. Together, we will craft personalized candle spells, imbued with our hopes and dreams for the coming year, through the lens of the qualities of Aries (motivation, courage, and ambition).

You’ll leave the workshop with several personalized candles to use in your own candle spells as you chart a fresh course into the rest of the year.

It’s all happening this Thursday in Mexico City. DM or Watts app 55 8368 8364 to reserve your spot.

Donation of $400 pesos in advance or $500 pesos at the door.

19/01/2024

39 short sentences, 39 life lessons, 39 unbelievable years: The succinct and unfiltered truth of my lessons learned so far ✨

This past Tuesday, I celebrated my 39th birthday. In no particular order, here is a straight-to-the-point collection of some of the most important lessons I’ve learned in the years I’ve been privileged to live.

1. At a certain point, if you have lived (and continue to live) wildly and well, FOMO is no longer a thing.

2. If you consistently dread doing something, find a way to eventually stop.

3. Overexplaining yourself is a waste of time and makes you look insecure and unsure.

4. Being misunderstood is not the end of the world.

5. The sooner you stop caring about what other people think about you - especially people who don’t even know you - the better.

6. Never underestimate the creative and energetic benefits of walking around a different neighborhood with no plan.

7. Opportunities find you more easily when you leave the house.

8. Not everyone wants the best for you or says the same things behind your back as they do to your face.

9. It’s never too late to start over - especially when you’re convinced it is.

Read the rest on my Substack, Comfort Watch, today - to read and subscribe, find the 🔗 in the usual spot!

04/01/2024

2024 enchanted unbranded 🧚🏼‍♀️💕🧿

15/11/2023

If you’ve been in a creative rut, I might know why (aside from executive dysfunction resulting from systematic oppression, concern about the state of the world, and feeling helpless in the face of genocide, that is).

Sometimes, we search for fulfillment in projects or paths that are, put quite simply in scientific terms, no longer the vibe for us. A lot of times we don’t even understand that we’re doing this. Sound familiar?

These are the things (or more often, The Thing) that we keep doing because they once worked, they’re what we’re known for, or they’re what (we think) people expect from us. They are the things that keep us stuck in the past and terrified of exploring even the possibility of a new path forward.

Trying to live (not to mention create) from this stale place of perceived external obligation truly sucks. It sucks the life out of our most creative visions and limits our abilities to recognize the potential inspiration that abundantly surrounds us. We tell ourselves stories about why we should continue with business as usual, and we get so locked into those stories that we imprison ourselves in them in time.

Head over to Substack to find the questions to ask to determine if it’s time for a shift in your creative vision (or if it's simply time to move on) ✨💀

07/09/2023

I no longer think, "The world needs my gifts.”

And the relief of freedom I now feel is unmatched.

If you’ve been on the heart- and soul-centered business coaching corner of the internet for any length of time, you’ve heard it from nearly everyone, everywhere.

“The world needs your gifts!”

We say this because so many people feel like no one wants to listen to what they have to say.

We say this because so many people feel like what they have to create, say, and share doesn’t matter.

We say this because so many people feel that if “it” doesn’t matter, they can’t and shouldn’t do what they dream of doing.

I understand why we say it. And yet, like so many platitudes, we say it until we aren’t really sure what we’re saying anymore.

When I stopped feeling empowered by this idea, I wasn’t sure who I was or why I was creating.

Does the world need more coaching programs? Does the world need me to tell them what to do? Does the world need my social media posts? Does the world need more things being sold? Does my importance and contribution to the world fall under the same category of needs like safe drinking water and adequate nutrition?

The answers range from “I don’t know” to “definitely not.”

The truth of my experience is that the belief of the world needing my gifts adds urgency to my creative process that can feel like s**t. It makes me feel like people need to be saved, and it’s my job to save them. Like if I don’t “show up” no matter how it feels to me or affects me, everything is over, and I no longer need to exist.

This isn’t about stopping creating because nothing really matters. This isn’t about deciding it isn’t important to make a positive impact on the world. And this definitely isn’t about feeling guilt that you want to be compensated fairly for your time, energy, and creations.

After all, we can create because our souls crave it.

You can read the rest on my Substack, Comfort Watch. Let me know what you think about this in the comments below ✨🍒

24/07/2023

I finally gave myself permission to toss the concept of a branded color palette in the trash.

And I’m feeling more self-expressed than ever!

First off, a disclaimer. If you use, love, and/or advocate for using “brand colors,” there is NOTHING wrong with that. In fact, there are tons of benefits to using them, so this is a great reminder to keep using the tools you love.

I see SO many people using their chosen brand colors effectively, without their content appearing contrived or limiting. Good for them! I love it!

For me, however, I found that my “brand palette”, whatever it was at the time, limited my creativity, especially on social media (one of many factors that made the whole idea of sharing here absolutely exhausting time and time again). It wasn’t just that I felt like I could only share certain images. It was that I felt like I could only share certain aspects of my life, of my actual lived experience - which was a big problem, since lifestyle content is always (interestingly) what people say they want to see the most from me!

So, when I returned to social media a couple of months ago, I decided to experiment.

I stopped trying to fit my world into hyper-specific “brand colors” and instead, started simply sharing the colors that naturally occurred in my REAL life.

Once I did, everything I started sharing and created finally felt more like ME. And authenticity is something people can sense.

This feeds into one nugget of the “No Words, Just Vibes” call in my new program, Beyond Copywriting: Express Yourself Fearlessly Through Uncensored, Self-Actualizing Writing + Living.

The vibe you exist within isn’t about fitting into a box or worrying about what is or isn’t “on brand.” Vibe is something that happens in real life, off the internet, BEFORE you distill your values and creations down to words.

This is a game changer for your creativity, and when you do sit down to write, it makes allllll the difference in how it all flows.

Beyond Copywriting has shapeshifted into a 1:1 program, but you can still get in at its original price of $444 if you join before the end of this month.

Find the details where the details always live on IG, or just DM me!

14/07/2023

On honoring the spirits and personalities of our creations (with big news about my newest program!)…

If there’s one thing about me, it’s that I always let myself change my mind.

And I have am deeply, unwaveringly, comes-before-anything-else committed to maintaining the original integrity of my creative ideas as I bring them into the world - their unique spirits and personalities (two things I believe all creations have) intact and uncompromised.

I do this even when I stray off course and have to make corrections, even when I lose money, even when it’s inconvenient.

When I first began creating Beyond Copywriting: Express Yourself Fearlessly Through Uncensored, Self-Actualizing Writing + Living, I knew it was going to be a 1:1 program. I shared why on Substack today (join me over there if you’re curious!)

So, this the OFFICIAL announcement that Beyond Copywriting has shapeshifted back into the 1:1 program I originally conceived!

Yes, even if you already purchased it at the presale price. Yes, even if you already purchased it using your paid subscriber 50% off code (so, the lowest price imaginable). Yes, even if you purchase it at the standard price of $444 (calling this a steal for a 1:1 program with me would be stating the obvious) or $222 payment plan. You win! The creation wins!

There are a few caveats and new commitments to this shift:

1. I will raise the price of the program significantly at the end of this month; until then I will be honoring the original $444 price that I had stated previously. It didn’t feel fair to raise the price without notice.

2. I will cap the number of people I accept for the 1:1 program when my energetic and calendar space feels full. I will notify everyone here when I’m nearing capacity.

3. The program will no longer close on 7/24. I will be offering it on a more or less rolling admission basis, at the new price starting 8/1.

4. Those who purchase the program now have the opportunity to schedule the 4 sessions over 8 weeks instead of 4. If you prefer to move faster or slower, you can.

To those who are already in, welcome! To everyone else, don’t be shy! Send me a message for payment options + details 🌞

12/07/2023

It’s impossible to feel free in your creative self-expression, including in the words you write to communicate your ideas, projects, and business offers with the world, when we reject ourselves on a basic level as a result of internalized bulls**t from others preventing us from being authentically ourselves.

(Whew!)

And when you’re selling something (anything!) in your business or creative work, the people who are primed to most deeply connect to you NEED to see you for who you are.

In my newest program Beyond Copywriting, we start by burning away anything that makes us feel not enough, too much, or like we need to change who we are. Because once you accomplish that, the healing that comes acts as dynamite for your creative potential.

Beyond Copywriting is a 4-week guided group experience; we start July 24.

We will meet for unique hybrid experience/workshop/group coaching calls (will be recorded) every Tuesday:

#1 Drop Fears of Who You Are - Face and transform fears of rejection (including towards yourself) and get other people out of your head as you write and live

#2 No Words, Just Vibes - Before your powerful words comes your one-of-a-kind vibe, which allows your message to make a genuine impact wherever it’s shared, before you even utter a word

#3 Express Yourself, AS Yourself - Refine your unique language and tone in your writing + expression to say what YOU would say, exactly how you would say it

#4 It’s Your Party - Invite people into your self expression, business offer, philosophy, and soul with this unique approach to clearly communicating value and creating authentic connections

Bonus: Digital “Writing Prompts That Don’t Suck” workbook and journal (use these for journaling, free writing, and email + content creation) with additional guided prework

Today is the last day to save $100 on the program, which means it’s just $333 when you pay in full, or three monthly payments of $111.

Plus, if you’re a paid subscriber to my Substack Comfort Watch, you’ll receive a bonus 50% off code!

DM me to enroll + to get your questions answered today before the price goes up tomorrow.

10/07/2023

When did you become afraid of who you are?

What ideas have you picked up throughout your life that censor your creative self-expression, making you want to hide your true self or even pretend to be someone else?

Think about some of your early experiences with social rejection.

Did you feel rejected by the popular crowd when you were younger or by the cruel comments of people you thought you were friends with?

What about those school-age crushes who didn’t know you existed?

Worse yet, were you bullied?

SAME.

Most of us are walking around with what I call “middle school trauma” - a deep, subconscious feeling that we aren’t good enough, that we’re too much, that others “get” something we don’t, and/or that those who are better-looking, more popular, more resourced, or more connected can’t be trusted and will reject us at any time.

I share an embarrassing story about one way I experienced middle school trauma in my most recent piece on Substack (it’s in my stories 😉).

After that experience, I introduced (tentatively at first) this idea into countless conversations with friends and clients of mine.

Each one of these literal badasses frequently felt self-critical, creatively blocked, and afraid to be their unique selves around certain people or in certain environments. Often, they even felt this way in their own businesses (meaning these blockages were costing them authentic professional relationships, not to mention money)!

In those conversations, we were almost always able to trace the present day experiences back to those middle school feelings of rejection as well as the self-rejection that often follows.

There is SO much to say about this, and I guarantee it affects your creativity and self-expression more than you think.

This is why the entire first step of my new copywriting program, Beyond Copywriting: digs deep into this foundation.

The program is $100 off ($333 with a payment plan available) until Wednesday. Plus, become one of my Substack subscribers and you’ll receive a 50% off coupon code!

DM me for the details and links 🥰

This is the summer of self-expression, mark my words. Get in the vibe, because it’s yours for the taking!

30/06/2023

My overarching goal this summer, the umbrella under which all of my other summer intentions dwell, is to experience more joy.

For me, this has meant choosing fun, playing with my creativity in more daring ways, saying yes to more plans and hangs (and experimenting with my identity as an introvert homebody in the process, which I will be sharing a lot more on soon - my findings have been fascinating!), wearing a lot of color and s**t that makes me happy, and asking myself the playful question of, "what would the most fun and hot version of me do right now?" (which I credit to a TikTok video I can't find now) and running with it.

Also, I'm extending the presale period for my new program Beyond Copywriting: Express yourself fearlessly through uncensored, self-actualizing writing + living. I'm in the middle of moving and traveling and I decided, why rush the price increase? I'm busy and so are you!

So, go ahead and get in now (we start at the end of July for a fun, delicious, sexy summer school vibe). Remember, paid subscribers to my Substack, Comfort Watch, get 50% off to presale price of $333 or the 3 x $111 payment plan. DM me to get in!

Beyond Copywriting is a 4-week guided group experience; we start July 24. Here’s a peek:

🌴Drop Fears of Who You Are - Face fears of rejection (including towards yourself) and get other people out of your head as you write + live

🌴No Words, Just Vibes - Before your powerful words comes your one-of-a kind vibe, which allows your message to make a genuine impact wherever it’s shared, before you even utter a word

🌴Express Yourself, AS Yourself - Refine your unique language and tone in your writing + expression to say what YOU would say, exactly how you would say it

🌴It’s Your Party - Invite people into your self expression, business offer, philosophy, and soul with this unique approach to clearly communicating value and creating authentic connections

I’ll also be sending you a bonus “Writing Prompts That Don’t Suck” digital workbook and journal (use these for journaling, free writing, and email + content creation) with additional guided prework.

A cute lil sales page is coming soon, but for now, drop any Qs below!

Caitlin Matanle