Foci Collective (2026)

01/08/2025

Since launching several months ago, the blind embossed logotype on their retail box has been a standout feature. This tactile element has become the brand’s signature calling card, helping customers to instantly recognise NLCR on crowded shelves, further reinforcing brand loyalty.

01/08/2025

We devised a thoughtful colour palette that does more than look beautiful — it communicates. Each hue corresponds to specific flavour notes found in their coffee selections, creating an intuitive bridge between visual appeal and taste expectations.

01/08/2025

NLCR is a specialty coffee roaster brand that embodies the spirit of resilience in their coffee journey.

Our main illustration system draws directly from the founder’s extensive journey in specialty coffee industry. Each piece captures their relentless drive to discover something better, even when their exploration leads into uncharted territory.

Part 2 ➡️

01/08/2025

NLCR is a specialty coffee roaster brand that embodies the spirit of resilience in their coffee journey.

Our main illustration system draws directly from the founder’s extensive journey in specialty coffee industry. Each piece captures their relentless drive to discover something better, even when their exploration leads into uncharted territory.

18/12/2024

[IN THE ARCHIVE] Brand identity and application for situated on the new man-made island, Andaman by E&O in Penang. Year: 2022

brandstrategy

22/10/2024

is an innovative furniture brand addressing the environmental impact of ‘fast furniture’. The company produces flat-packed, tool-less furniture designed to be easily disassembled and reassembled. This approach encourages users to keep their furniture, even when relocating, thereby reducing waste and promoting environmental sustainability. Meticulously designed by regional craftsman, By Hogen aims to shift consumer behaviour towards more durable and timeless furniture choices.

Brand Identity, Brand Strategy, Art Direction, Collateral Design, Packaging and Web Design by
Typefaces: Object Sans by .pangram and Charter by Matthew Carter
Photography: (images 1, 2, 8, and 9)

15/10/2024

is an innovative furniture brand addressing the environmental impact of ‘fast furniture’. The company produces flat-packed, tool-less furniture designed to be easily disassembled and reassembled. This approach encourages users to keep their furniture, even when relocating, thereby reducing waste and promoting environmental sustainability. Meticulously designed by regional craftsman, By Hogen aims to shift consumer behaviour towards more durable and timeless furniture choices.

Brand Identity, Brand Strategy, Art Direction, Collateral Design, Packaging and Web Design by

Typefaces: Object Sans by .pangram and Charter by Matthew Carter
Photography: (images 7, 8, and 9)

06/08/2024

🌭🌭 An eccentric illustration for The concept showcases Chef whimsically carrying an ingenious “Hock’s Dog” (pun intended) creation, crafted from offcuts and repurposed ingredients from the day’s service. Reflecting the restaurant’s commitment to sustainability and culinary ingenuity, the inventive dish is served as a surprise during the meal.

26/01/2024

Altertaste Coffee | Branding & Interior Design

Altertaste is a cafe housed in a heritage building in the bustling neighborhood of Lebuh Cecil, Georgetown.

Retaining elements of the building’s history and charm, our interior design direction seeks to juxtapose contemporary touches with a minimalist aesthetic. A restrained design palette allows the space’s natural materials and stories to shine - from textured surfaces to sleek, gleaming stainless steel accents.

Through the bold incorporation of a striking purple shade, visual reminders of the brand’s philosophy is woven throughout the space, subtly challenging patrons’ tastebuds and expectations with each sipping experience.

Client |
Year Completed | 2023

⎯
www.focicollective.com
For Inquiries & Commissions: [email protected]

15/01/2024

Moonshine Bakehouse | Branding

is a bakery cafe situated on the new man-made , overlooking the serene Gurney shore in Penang.

Inspired by their vision for effortlessly exceptional cakes, we’ve developed an art direction and concept that captures the essence of understated elegance, focusing on creating a brand that embraces minimalism while exuding a subtle touch of sophistication.

Client |
Year Completed | 2022

[Slide 3] Photography by .chin

⎯
www.focicollective.com
For Inquiries & Commissions: [email protected]

Foci Collective

01/08/2025

01/08/2025

01/08/2025

01/08/2025

18/12/2024

22/10/2024

15/10/2024

06/08/2024

26/01/2024

15/01/2024

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