CX Expert Asia

18/07/2026

Turn Your CX Experience into a Professional Designation

You may already be working in customer experience. The next step is to prove your professional capability.

The Certified Customer Experience Practitioner (CXP) programme is built for experienced professionals who want to strengthen their credibility, expand their strategic capability and earn a recognised professional designation.

This is not a general introductory course.

CXP develops practical capability across seven integrated disciplines:

✓ CX Strategy
✓ Customer Understanding
✓ Design & Innovation
✓ Metrics & Measurements
✓ CX Governance
✓ Customer-Centric Culture
✓ Action Planning & Impact

Candidates progress through a structured professional journey involving selective admission, facilitated learning, assignment, examination, evaluation and credential verification.

Upon successful completion, candidates earn the CXP professional designation, supported by a digital certificate, shareable digital badge and verifiable credential record.

Programme details

18–20 August 2026
Kuala Lumpur, Malaysia
9.00 am–5.00 pm
RM3,980
HRD Corp claimable

Facilitated by Santhakumaran Atmalingam, Founder and Course Expert Director of CX Expert Asia.

Your experience has brought you this far. Now turn it into recognised professional capability.

Take the next step in your CX career. Apply for CXP admission now.

https://www.cxpert.asia/cxp-certification/

Build practical CX strategy, design, measurement, governance and culture capability through the Certified Customer Experience Practitioner programme in Malaysia.

25/02/2026

In 2026, "Good Service" is the bare minimum. If you aren't delivering a world-class experience, your customers are already looking at your competitor.

Are you ready to move from customer management to Customer Transformation? 🚀

Introducing the Certified Customer Experience Practitioner (CXP) program—the only certification in the region benchmarked against the ISO 23592:2021 International Standards.

Led by Santhakumaran Atmalingam, this isn't just another theory course. It’s a masterclass in the science of human emotion and process innovation.

What sets a CXP apart?
✅ The 3 Pillars: Master Emotional, Process, and Functional Innovation.
✅ ISO-Aligned: Gain global credibility with standards-backed competencies.
✅ Practical ROI: Complete a mentored Capstone Project that solves a real business challenge in your organization.
✅ Zero Turn Away: Learn the philosophy that eliminates churn and builds radical advocacy.

Stop working in silos. Start leading the journey.

14/02/2026

If Love were a Customer Experience...

1️⃣ The Onboarding (Dating): Usually the easiest part. Great marketing, high engagement, and lots of "Welcome" gifts. 🎁
2️⃣ The Retention (The Long Haul): This is where the real strategy happens. It’s all about consistency, empathy, and managing the "User Journey" through every high and low. 📈
3️⃣ Technical Support: Just a fancy industry term for saying "Yes, dear." 🤝

Today, I’m applying a strict CX framework to my personal life. My current NPS (Net Partner Score) is high, but I’ve been told my "Service Recovery" skills (flowers/chocolate) are still the most critical KPI.

Sending some 10/10 vibes to my LinkedIn network today! Stay centered, stay empathetic, and maybe skip the PowerPoint presentation at dinner tonight. 🌹

09/02/2026

Great CX Doesn’t Happen by Accident — It’s Designed.

Are your CX practitioners equipped with global standards and practical tools?

The Certified Customer Experience Practitioner (CXP) program helps teams:
✨ Master structured CX management
✨ Align with ISO 23592:2021 : Service Excellence
✨ Deliver consistent, measurable customer value

✅ Conducted in-house
✅ Tailored for CX & service professionals
✅ Recognized digital certification badge

📢 Upskill your CX team. Elevate your customer journeys.
📥 DM us or click below to get the full program details.

04/02/2026

Honoured to return to the global stage! 🌍

I am thrilled to announce that I’ve been invited back as a Judge for the Customer Centricity World Series 2026.

Evaluating the best CX initiatives from around the globe—including LATAM, Europe, North America, APAC, and MEA—is always an inspiring experience. It’s a privilege to witness how organizations are pushing the boundaries of what it means to be truly customer-centric.

I’m looking forward to diving into this year’s entries and celebrating the innovators who are shaping the future of our industry.

A. Santhakumaran ACXS CX Expert Asia

26/01/2026

22/01/2026

The 2025 CX Competency Index: High-Impact Trainings 🚀

As the Customer Experience landscape in Asia evolves, so do the skills required to lead it. Based on market demand and industry shifts, here are the top 7 training programs that defined 2025:

1️⃣ Strategic CX Management – For the dedicated practitioner.
2️⃣ Design Thinking for Managers – Solving problems with empathy.
3️⃣ Product Management Essentials – Where CX meets product.
4️⃣ Value-Based Selling – Sales through service.
5️⃣ Service Excellence 5.0 – The new frontline standard.
6️⃣ AI for CX – The future of personalisation.
7️⃣ The ROI of Experience – Proving the value.

Which of these skills is your team focusing on in 2026?

🚀 Take Your Team to the Next Level. Whether you need a specific skill boost or a full-scale transformation via our Customer Experience Management, Design & Innovation program, we have the roadmap for you.

📩 DM us today or comment "TRAIN" below to discuss a customized upskilling roadmap for your organization.

15/01/2026

Wishing everyone celebrating a joyous Thai Pongal! May this harvest season bring an overflow of prosperity, success, and new opportunities to you and your loved ones. Pongalo Pongal! 🌾🌞✨