24/08/2026
🇲🇾 New Article | What Can Service Design Bring to Food Safety?
Why doesn’t people’s behavior change, even when they are given the right information?
We recently had the opportunity to welcome Wanie from Malaysia’s Ministry of Health, who joined FOURDIGIT Malaysia and our headquarters in Japan as part of a practical training program.
In a conversation with FOURDIGIT COO Takehiro Suenari, Wanie explored the challenges faced in the field of food safety through the lens of behavior change and service design.
How can we move from making people feel they “have to” follow rules to creating experiences that make them “want to” act?
They also discussed why, in the age of AI, it is more important than ever to start not with “What can technology do?” but with “Whose problem are we trying to solve, and what is that problem?”
Food safety and design may seem like very different fields, but both begin with understanding people.
Read the full conversation to learn more 👇
https://www.4digit.com/en/topics/260824