20/04/2026
HYGR.my recently posted a graphic styled like an obituary announcement, complete with "In Loving Memory Of" text, white doves, and flowers, simply to let followers know the founder would be away in the US for a month. While it may have been intended as a fun, trendy post, many felt it was poorly timed given the current climate. The decision to remove the post and comments without any statement left followers with more questions than answers.
π The sentiment breakdown tells the story clearly: 85% negative, 5% positive, 10% neutral.
π‘ Key takeaway for brands: Creativity in marketing is always encouraged, but context matters. What feels lighthearted internally can land very differently with a wider audience. And when things do go sideways, a simple, honest response can go a long way in rebuilding trust far more than a quiet delete ever could.
Malaysian beauty brand HYGR has come under fire after a now-deleted social media post sparked widespread criticism, with netizens calling out its tone and ex*****on as insensitive.