02/12/2022
The measurement and analysis of data to inform a knowledge of user behaviour across web sites is known as web analytics ππ»π
Analytics tools track how many visitors visit a website, how long they stay, how many pages they visit, which sites they visit, and whether they arrived by following a link or not.
Web analytics platforms are used by businesses to measure and benchmark site performance as well as to examine key performance indicators that drive their business, such as purchase conversion rate.
Source: optimizely