07/10/2026
One thing COWS IN ABIA| ABIA CATTLE VENDOR has taught me is that sometimes, your next customer is not hiding behind an Instagram ad. They are in your phone, They are in your WhatsApp, They are in your community, They are people you already know.
For Sea 7, we have leveraged our personal network, word of mouth and good old-fashioned offline marketing to make sales.
And it got me thinking about something I see vendors complain about regularly about Instagram ads without making sales
My question is usually: how much did you invest in reaching people OFFLINE? How many people in your network know exactly what you sell? How many people have you personally told? How many existing customers have you asked for referrals? How many businesses around you know what you do? How many people have actually seen your product physically?
Social media is a powerful sales channel. Absolutely.
But somewhere along the line, some of us were sold the idea that once you post consistently, run ads and get enough views, the money will automatically come. Meanwhile, your potential customer could be sitting right beside you.
COWS IN ABIA| ABIA CATTLE VENDOR has reminded me that business is still business , whether the customer finds you through Instagram, WhatsApp, a referral, a friend, a physical encounter or someone who simply heard about what you do.
Sometimes, the sales you need for your business is not where everybody is looking….
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