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Hazel Consult Limited, Aloy Moneke Street, Abuja (2026)

10/01/2023

Hi there, it's a new year and we know that you have got fresh ideas and new markets you want to venture into. At Hazel Consult Limited, we believe that it is important to do thorough research on your area of interest. The idea of marketing your brand requires a great deal of concentration on existing information.

So today, we will be sharing with you the different kinds of sources for information and the reason why they should be implemented by you.

Let's go!!

GATHER INFORMATION FROM A VARIETY OF SOURCES

Employing a variety of resources will enable you to cross-reference data and develop a comprehensive representation of your chosen target markets.

A lot of information may already be available in articles or reports that have been published, depending on your industry. This is popularly known as secondary data however, a more profitable approach would be to conduct your study to better comprehend your target markets and this is known as primary data.

You may be wondering what should be expected from primary data in a market survey, they include; focus group discussions and customer surveys, customer feedback, both current and potential, monitoring of social media and website pages, Google Ads, Google Keyword Planner, Facebook advertising, and Facebook Insight.

You know, no one can ask the questions and get the answers peculiar to your business. So, understanding the operations and activities within the platforms above, gives you an edge, an extra spice that can reshape your business forever.

Secondary data are equally essential when penetrating a new or existing market and as such reports, articles, and publications around the industry of your focus must be accessed, these resources can be sourced from industry associations, and Google can do justice anytime to questions provided.

As much as it is important to know what has been done so far, it is also essential that you listen, observe and interact with your potential customers by yourself.

So, before you start that business this new year, gather all the necessary information you need. GOOD LUCK

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25/12/2022

Merry Christmas Distinguished, We wish you a refreshing and exciting celebration.
Remember, all through the year 2022, you have grown tremendously, learning and unlearning, we are glad to be part of your growth. We love and are rooting for you.
Enjoy with friends and families and remember your business associates and the potential ones as well.

From us all at Hazel Consult Limited
Happy Holidays

12/12/2022

Seasons Greetings everyone.

In our last post, we did establish that it is important to understand the business and market you intend to venture into. To achieve this, we established that conducting market research or a survey is key, as this will help to gather relevant information and help us to take make informed decisions.

Today, we shall be considered one of the three easiest steps to conduct market research.

It's a two-way street as it allows you the opportunity to know the kind of potential customers, existing competitors and the market place.

Let's go!!

1. DEFINE THE INFORMATION YOU NEED

a.Potential customers: Here, you will be focusing on the customers; who are potential customers? Their gender, family size, the standard of living, demographical location, educational qualification, etc.

b.Existing Customers: There are existing customers in this line of business, it’s important to identify their value; is it the level of service, quality of the product, or prestige attached to the use of the product, again, what informs their buying decision? What website did they visit the most? All these questions help you understand customers who have previously patronized or still patronize the business.

c.As much as knowing existing customers and potential customers is important, we must also understand our competitors; who they are, who is targeting the same market as us, what marketing strategy are they using, and if it is working, how does it operate?

d.Develop strategies: Understand the environment associated with pricing, products, distribution, and promotional channels. Use your research findings to make informed marketing decisions about how to price and distribute your products or services.

e.Prepare for Positioning and Expansion: Research will help you identify areas for positioning and expansion and test the market’s readiness for a new product or service (eg. deciding whether to open a second retail store and choosing the right location).

f. Identify new opportunity: Research will help you identify areas for positioning and expansion as well as support our test of the market’s readiness for a new product or service (eg. deciding whether to open a second retail store and choosing the right location).

Today you have learned how to define the information needed in creating a good marketing survey and do well using it for that start-up business.

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15/11/2022

Hi there, we are glad to be back in this series, thank you for hanging in there.
Hazel Consult Limited is committed to providing you with value to grow your business and develop yourself.

Today we shall be continuing from our last post on brand marketing.

It's important to understand what the market is about, why should you consider marketing your brand, and why it is important.

Let's delve in!!

What is the Market Place?

The Market Place is a meeting place for buyers and sellers to exchange value. A place where demand and supply collide and bargains are struck, involving the environments, practices, and institutions where exchanges take place.

Research is a systematic inquiry process that involves gathering data, documenting important information, and then analyzing and interpreting that data and information by procedures that have been developed by professional disciplines.

Well, to be able to invade any space, you must first understand the thinking pattern and explore and acquaint yourself with existing information.

No wise business Man goes into a marketplace without knowing its structure and operation of it.

This is a major reason why a lot of businesses struggle or fold up, one of which is the absence of proper market research.

Market research is a key part of developing your marketing strategy. It’s about collecting information that provides insight into your customers’ minds so you understand what they want, how they gather information, and where they are located.

It’s also important to research market trends and what’s happening in your industry. Before you begin researching your market it’s important to be clear about how your product or service will benefit potential customers.

This will help you focus on gathering relevant information to develop a robust marketing plan.

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02/11/2022

Happy November from Hazel Consult Limited, this is a good time to strategically make your brand profitable and relevant in the marketplace.

Our previous series focused mainly on what branding entails and in this new series we will be expounding on the importance of brand marketing and the practical steps needed to develop and maintain high performance in the business world.

Here are key points to note:

Your customers' opinions and experiences with your product or service are crucial to maintaining and growing a successful, sustainable business.

The goal of marketing is to make your company known to those who might need or want what you have to offer.

By giving customers a distinctive perception of your good or service, branding allows you to stand out from your rivals while strategic and excellent marketing sustains your relevance in the marketplace.

The key difference to note here is that marketing is what you do while branding is what you are.
Both tools are needed to record the level of result you intend to have.

At Hazel Consult limited, we believe any business can become a global brand. If you share the same belief like, share and comment as well.

18/10/2022

Hi everyone, Hazel Consult Limited believes that building a brand requires marketing strategies.

Are you looking to make your small business like the Dangote group of companies?

Put your notifications on, as we will be starting a new series on branding and market strategy.

Every business needs a corporate brand to ensure a robust and trusted organizational structure as well as strategies for high-level productivity.

10/10/2022

Mondays are days to catch up on , meetings, respond to emails and properly plan you workdays, at Hazel Consult Limited we are committed to providing you with the best services around branding and organizational structure for high performance.
Today we shall be considering. The goals or the need for corporate brand.
Let's go!

Corporate branding can be described as the process of fostering, establishing, and maintaining a relationship between a corporation and its internal and external stakeholders. Corporations remain relevant in competitive markets when they have mastered the art of communicating their values to customers.

Every organization can build a corporate brand because its internal and external stakeholders want the guarantee of quality and insurance against poor performance.
You may be wondering what is the purpose of corporate branding for a small business without visibility.
Well, a robust and reliable corporate brand is essential to an organization’s success and its main goals are:

1. Create internal cooperation within the company. The various units and personnel must comprehend the shared values, objectives, and their roles in pursuing these objectives.

2. To strengthen communication between internal and external parties to reduce transparency concerns and helps in establishing consistent messaging, the organization's visibility will rise and the likelihood of conflict will reduce.

Are you tired of poor performances in your business or organization?
Build a corporate brand that will ensure a long lasting impact.

Kindly like, share and comment on our post. Do drop your questions in the comment section.

03/10/2022

Hi there, everyone knows that tone and voice are important in branding or representing your ideology, but how many understand that these are the ingredients that attract the needed target audience and make your message unforgettable?

Today we will be talking about brand voice.
Let's go!

Many conscious or unconscious personal brands and corporate brands adopt different methods of pushing their ideas out to the public, however not all of them receive the kind of feedback they had envisioned.

Every brand has a voice. Understanding the unique voice of your brand will help shape the brand better.

For example, a personal brand that wants to be perceived as an advocate for justice and peace should represent it and not support violence and injustice.

Another example is a corporate brand that wants to attract both young and old customers should have a middle ground that translates its perception to the kinds of both audiences.

Staying consistent in promoting your unique style of communication will help register them in the hearts of existing and potential customers.

Remember, people are your greatest advertisers, once they understand your voice. they can share it with someone else.

Your brand voice can be authoritative, playful, intellectual, menacing, friendly, or amusing as long as it seems true to your brand values and persona.
For example, Airtel advertisements on television relate to the young and old communicating their message with lots of fun things.

LET YOUR BRAND VOICE SPEAK OF YOUR TRUTH.

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28/09/2022

Hello there, Hazel Consult Limited is big in communications and the art of it.
Today we shall be looking into what this means and why it is important for your brand.
Let's go!

Communication is key as it brings clarity to whatever you are doing. In branding, the art and skill of effectively communicating who you are, what you represent, and your unique contribution to development at any level cannot be overemphasized.

Communication is a tool that corporate brands use to transmit or communicate their intentions to stakeholders and customers. No brand thrives without a well-communicated vision, structure product, or service.

Three types of communication are very instrumental for building corporate brands.
(1) verbal communication
(2) written communication
(3) nonverbal communication

The most popular mediums for communicating brand identity, culture, or structure are social media, articles, radio, television and corporate social responsibilities, etc.

The target audience also determines the language of communication. Most corporate brands try to capture every customer base because you never know who will be interested in the value you bring.

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26/09/2022

Happy New week from us at Hazel Consult Limited.
We have been on a journey of demystifying the concept of corporate branding. We hope you have continued to learn new things from our post.

Today we shall be considering the six practices of corporate branding.

Let's go!

The idea of building a corporate brand may appear stressful it is, however, important to pay attention to developing this as it represents the pillars of your company and serves as an instrument that ensures the longevity of value systems.
There are six practices of corporate brand building which should be taken into consideration by companies.

1. BRAND CONTEXT

The position or standing of the brand should be understood by stakeholders ( employer, employee, investor, and by extension customers). This is the value and unique composition of the brand which should be communicated effectively to ensure the desired results.

2. BRAND CONSTRUCTION
This refers to the positioning of the brand in accordance with customer and stakeholder value. Note that the competitive market is a hub of thriving businesses with their value systems hence the need to carefully construct a formidable structure. At this point, authenticity is key as well as the understanding of the needs of customers and stakeholders to better inform your company decision making.

3. BRAND CONFIRMATION
Every value system or great idea needs a voice and a communication tool to better transmit and communicate its intentions. Every brand should have a unique voice and method of delivering its intentions, products, and services to stakeholders and customers respectively. This is seen as a way to seek and seal endorsement in the hearts of customers. Remember, people and the value you create are your greatest publishers.

4. BRAND CONSISTENCY
After successfully capturing the hearts and pockets of stakeholders and customers, it's paramount to ensure consistency in your delivery of value and a commitment to innovate to please your existing customers and reach a wider audience as well. At this point, the focus should be on delivering clarity to all stakeholders involved through communication channels such as the media.

5. BRAND CONTINUITY
This is the alignment of business processes with a corporate brand. The corporate brand and product brand should be brought together in such a way that the system and structures maintaining and sustaining the product brand are its corporate arm. The synergy of these two systems allows for continuity and innovation.

6. BRAND CONDITIONING
Corporate brands of organizations serve as their life wire and the determinant of how high they can fly. Every organization must invest in redefining its corporate brand to better communicate its value system and secure its place in the market space. Conditioning a corporate brand is all about monitoring and managing a brand continually.

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Hazel Consult Limited

10/01/2023

25/12/2022

12/12/2022

15/11/2022

02/11/2022

18/10/2022

10/10/2022

03/10/2022

28/09/2022

26/09/2022

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Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00