14/06/2020
Core Human Drive;
If you're going to build a successful business, it's useful to have a basic understanding of what people want.
According to HBS Prof. Paul Lawrence, we four core drive;
1. The Drive to Acquire. Businesses here include retailers, investment brokerages, properties company, political consultant etc.
2. The Drive to Learn. Businesses here include, schools, book publishing, training workshop etc.
3. The Drive to Bond. Companies that promised to make us attractive, well liked or highly regarded. Restaurant, dating service, conference etc.
4. The Drive to Defend. Companies that promise to keep us safe, home alarm systems, insurance, legal etc.
5. The Drive to Feel. Those that offer to give pleasure, thrill us ..., Restaurant, movies, games concerts sports etc.
The more you articulate on how your product satisfies one or more of these drives, the more attractive your offer will be.