29/05/2026
The Bias & Fallacy Series
Part 42: Self-Serving Bias
When things go right, we often credit our skill, our intelligence, our strategy. When things go wrong, we quietly shift the blame to circumstances, people, or timing.
This is called self-serving bias, the mind’s tendency to protect ego by taking credit for success and distancing responsibility from failure.
Over time, it can distort growth. Because real improvement begins when you can honestly evaluate both your wins and your mistakes without changing the story to protect your image. Sometimes, the most important accountability is the one you take privately, when no one is watching.