28/07/2020
Here's a simple story that illustrates the difference between Profit and Cash.
Too many business owners confuse them. They believe that Profits equals cash.
PICTURE THIS!
HARLEY bought a bag of potatoes for N8,000 and sold it to ZOE for N12,000.
But ZOE paid only N2,000 and promised to pay the balance of N10,000 in two weeks.
HARLEY’S profit is N4,000.
HARLEY only has N2,000 in cash; even though his profit is N4,000.
Using this simple example, it is clear that PROFIT is not CASH.
Dear business owner, Profit is the excess of sales over costs; it is not necessarily the same as cash.
Yes, in some instances, Profit may equal cash; where all customers have paid up and the business has not made any expenses out of the money. This is however very rare.
It is also possible to make a Profit and have no Cash because the customer(s) has not made payment.
We hope this simple example explained it perfectly to you.
Do you now understand that Profit is not Cash?
So the next time you hear a business owner saying, “I made a lot of sales this month, now it’s month-end and I have no cash; please tell the person that Profit and Cash are very different.