Joe Heman is a Brand and Marketing Strategist who partners with CEOs, executives and solopreneurs to grow their personal and professional brands, human-to-human. After spending nearly a decade evangelizing an industry-wide shift and working in PR and marketing for brands and startups, Joe knows what truly drives conversions, ROI and growth hacking in the tech and creative industry. The hub utilizes technology to monetize and distribute digital content and help creatives make a living off their arts. Alewa House was founded in July, 2019 first as a record label, then scaling to become a creative hub in 2020 to meet with the vast potentials of creatives in Nigeria. Joe has built a reputation for developing business strategies, incubating new business models and building businesses through digital marketing. He has landed coverage in print and broadcast outlets around the world. In addition to his extensive PR and marketing experience, Joe is a music enthusiast, A&R and a writer. A calculated risk-taker with deep tech industry knowledge, Joe stands at the forefront of the fastest moving technology industry trend, digital content marketing and distribution. Embracing the core value of integrity, innovation and growth, Joe consistently ranks among the top creative industry stakeholders in Nigeria. He is an award winning media personality and a nominee for the best digital media personality in Nigeria for ‘Who Is Who Awards’ and a nominee for Digital Marketer Man of the year for ‘Plateau State Man of the year Awards’. Joe is most fulfilled when helping people to grow professionally. His vision and ability to nurture relationships lead to long-term solutions and success.
