22/04/2026
From Brief to Brand: Designing for SUPERYEM VENTURES 🐟
Every great brand starts with a conversation.
When this client came to me, they had a vision — a trusted fish business rooted in the heart of Akure, Ondo State, serving the Southwest Nigeria market with the freshest dried catfish, smoked fish, and crayfish. My job was to turn that vision into something people could see, feel, and trust.
Here’s how the process went 👇
📋 The Brief
A product label for a fish vendor — dried smoked fish, dried crayfish, catfish. Target audience: the everyday Southwest Nigerian buyer. The goal: clean, bold, trustworthy, and instantly recognizable.
🎯 The Strategy
Before touching any design tool, I focused on the brand identity. Who are they speaking to? What feeling should this label give?
The answer: warmth, freshness, and local pride. That’s where the tagline and the concept came from:
“Smoky, Sizzling & Finger-Lickin’
CATFISH PLUG 🔥”
🎨 The Design
Deep blue with a rich gradient — a bold, uncommon choice for a fish brand that instantly sets SUPERYEM VENTURES apart. Blue communicates trust, cleanliness, and reliability — exactly what a food brand needs to say without words.
Paired with sharp typography and a clean layout, the label commands attention whether it’s on a shelf, a bag, or a market table.
📦 The Mockup
To help the client visualize the final product, I created a packaging mockup — the label placed on a sealed transparent nylon bag with dried catfish visible inside. Exactly how it will appear in the market.
The result? A label that doesn’t just inform — it sells. 💪🏾
📩 Need a product label, brand identity, or packaging design for your business?
Slide into my DMs or click the WhatsApp link in bio.
