https://linktr.ee/adegbolaoladeji

Adegbola Oladeji, Apata Ibadan (2026)

27/08/2025

Your CAC isn’t high because of ads.
It’s high because your leads are weak.

The biggest leak between your Cost per Lead (CPL) and your Cost per Customer (CAC) sits in one stage:

Lead Qualification.

Here’s the reality in most startups:
– Marketing says: “We gave you leads.”
– Sales says: “They’re unqualified.”

Result? ❌ Wasted budget. ❌ Bloated CAC. ❌ Endless finger-pointing.

So, how do you fix it?

Qualify your leads through these 4 lenses;

1). Do they actually match your ICP (industry, size, geography)?
If not, stop wasting time.

2). Intent – Are they browsing or buying?
Price inquiries, demo requests, or product-specific questions = strong signals.

3). Authority – Who makes the decision?
Talk to decision-makers, not gatekeepers.

4). Urgency – When do they plan to solve the problem?
A lead with urgency today is worth 10x those with “someday” interest.

The more unqualified leads you move forward, the more your CAC balloons.

The tighter your qualification lens, the more efficient your spend becomes.

So, before you say:

“My ads aren’t working.”
“My CAC is too high.”

Ask yourself this:

Do I even know what qualifies a lead for my business?

Because Segmentation + Qualification = CAC you can control.

20/08/2025

At early stage, you’re not competing with competitors.

You’re not even competing with “better features.”

You’re competing for attention. Full stop.

So, focus on building attention for your business

Because the truth is this:

Nobody cares how perfect your product is if you can’t break through the noise long enough for them to notice.

And that’s where most founders slip:

❌ Spending months on product development while ignoring distribution.

❌ Thinking “good features will sell themselves.”

❌ Writing product copy like an engineer instead of a customer.

Though most times they are so who am I to fault them

That said, Attention is the currency.

And the cost of ignoring it?

Burned ad spend, ignored emails, ghost-town landing pages.

So what do you do?

1). Build messaging that hooks in 5 seconds.

2). Use channels where your ICP already lives (not where it’s “easy” for you).

3). Test headlines, creatives, and formats relentlessly until one wins.

Most importantly, build a community around your product instead of users

And let this be your reminder

You don’t need a massive budget to scale,

Sometimes, all you need is to capture mindshare.

Because without attention, nothing else matters.

….

Thank you for attending my TedTalk

29/05/2025

Here’s how I generated 200+ Qualified Leads & 4 Real Estate Deals within 3weeks for a Real Estate Consultant struggling to generate quality leads

Earlier this year, a real estate consultant reached out.

His Instagram page engagement had flatlined. No leads. No energy. No traction.

He knew the platform had potential but was stuck in that frustrating in-between where the content looks okay… but nothing’s moving.

We jumped on a quick call and two things became obvious:

1. His message wasn’t speaking to serious buyers
2. There was no real system behind his content, just vibes.

So, here’s what we did:

a). Repositioned his Instagram to speak directly to high-intent prospects
b). Rolled out a content calendar focused on authority, trust, and walkthroughs
c). Boosted key posts with light paid promotion (no big budget needed)
d). Built a simple funnel that turned profile visits → real conversations

Within 3 weeks:

200+ qualified leads
4 closed deals
Content engagement tripled
His energy came back because momentum does that

No crazy hack. No viral moment.

Just solid strategy, message-market fit, and the right kind of content showing up at the right time.

Why am I sharing this?

I’m sharing this because a lot of people assume their sales funnel or page is “broken” when really, it just needs realignment.

So, If your offer is solid, but the leads aren’t flowing, let’s fix that.

Send me a message if you want to see what this could look like for your brand.

27/05/2025

5 Real Reasons Your Funnel Isn’t Selling (No. 3 hits hard)

You’ve followed all the “right” steps, but still…

No sales.
Or worse — compliments, but no or low sales.

After auditing tons of funnels across niches, here’s what’s actually going wrong:

1. The Value Feels Off

Not because your offer isn’t worth it but they don’t see the value clearly.
You’re hearing “this is great!” but no one’s buying? That’s positioning, not pricing.

2. Solving the Wrong Problem

You’re selling what they need, not what they’re searching for.
If you’re always “explaining” your offer… it’s not resonating yet.

3. Talking to the Wrong Person

This one’s a game-changer.
Right message, wrong audience = burnout, misaligned leads, and no momentum.

4. Not Enough Leads

Under 100 people through your funnel? You don’t have a data problem, you have an exposure problem.

More eyes = More chances.

5. Not Enough Touchpoints

Sales don’t happen on the first interaction.
Build trust. Stay consistent. Nurture like crazy.

Before you scrap your product and label as as a failed project, ask yourself:

• Is my value crystal clear?
• Am I solving their #1 problem?
• Am I speaking to the right audience?
• Do I have enough leads + touchpoints?

You might be one small shift away from serious traction.

———

Adegbola Abdulwaheed Oladeji
Sales-Driven Funnel Strategist
Helping Course Creators Turn Broken Offers into Bankable Systems

27/05/2025

Guy

20/03/2025

Stop mistaking engagement for sales! 🚫 Likes and comments don’t pay the bills—conversions do.

The best-performing ads aren’t the ones going viral; they’re the ones quietly filling up your bank account.

AI-powered marketing helps you reach real buyers, not just people who love engaging for vibes. Focus on what truly matters—RESULTS.

15/02/2023

Handling Sales Objections As a Busines Owner

As a business owner, sales objections are a natural part of the sales process. However, they shouldn't be a roadblock. To address possible objections that might hinder your sales results, it's essential to know how to handle the conversation in a way that gets your prospects to trust you, understand the value of what you offer, and break through any mental blocks that are causing them to hold off on working with you.

When your prospects start communicating their objections, it's already too late. So, it's much easier to acknowledge and defuse them throughout your presentation before your prospects bring them up. If you do it right, your prospect's number one objection can become the exact reason why they're qualified to talk to you, and the objection becomes a selling point.

Here are the top 3 common sales objections and how you can resolve them:

1). PRICE
When the bottom line is the biggest hurdle for a client, you need to help them justify the cost. Break down your total cost into smaller amounts attached to smaller services so the client can see why your price point is what it is. Focus on the unique value of your products and services that the client won't be able to get from any other provider.

2). TRUST
Trust is something that takes time to build. Be honest and consistent across the board. Share testimonials, case studies, and references that will take away some of the uncertainty and give the client confidence in your ability to get the job done.

3). TIMING
To make the decision to hire you an easy one, list all the benefits of working with you, outline the value of the products and services you offer, and explain how easy it is to get started. Make the decision to hire you a no-brainer, and you will remove this objection.

Keep in mind that your potential clients may have more than one objection, so it's essential to identify each one as you see it occur. Once you know what is stopping the sales process, you can arm yourself with the right arguments that will tip the scale in your favor.

Remember, the best persuaders become the best through pre-suasion - the process of arranging for recipients to be receptive to a message before they encounter it.

If this is helpful to you, kindly follow and share with your friends so others can learn as well.

09/02/2023

"Small Business Owners in Nigeria: Overcoming Common Objections to Close Sales & Grow Your Business 💼🚀

During the month of November, there is this friend of mine, Adebayo who runs a shoemaking business in Ibadan that came to me. He was having issues getting closing prospects into sales even though he has people asking about his shoes everyday...so I told him I'll look into the problem which I did...

Here are the problems he was facing and how we solved them:

Price: Potential customers argued that Adebayo's prices were too high for the quality of his products and services.
Solution: Adebayo was transparent about his pricing, offering flexible pricing options and explaining the cost of materials, labor, and overhead that went into his products and services.

Quality: Customers were concerned about the quality of Adebayo's products and services.
Solution: Adebayo showcased the quality of his products and services through samples, testimonials, and a 100% satisfaction guarantee.

Competition: Potential customers had established relationships with other businesses in the same industry.
Solution: Adebayo differentiated his business from the competition by offering unique and personalized services and building relationships with potential customers through excellent customer service.

Trust: Customers were skeptical about Adebayo's credibility and reliability.
Solution: Adebayo built a strong reputation in the community by delivering high-quality products and services and being an active member of local business organizations.

Small business owners in Nigeria can learn from Adebayo's story and be prepared to address common objections with effective solutions. By being transparent about pricing, showcasing the quality of their products and services, differentiating themselves from the competition, and building trust with potential customers, they too can achieve success and grow their businesses.

21/12/2022

The Two Main Problems Most Entrepreneurs Face and How You Can Solve them

Although you can make the list of problems you face a mile long, which is a great way to stress yourself out, all these problems typically stem from two big issues:

1. Not enough clients

2. Not enough cash (excess profit at the end of the month)

Seems obvious, right? It costs more money and time to get more clients, but to have enough cash requires working on your product/services

1). Not enough Clients: run a lead generation campaign that focus on providing valuable content that helps your prospects solve a problem relatable to your Product. This will work better for Product-based businesses

Second option is to create a low-priced option of your product/ service that solves a problem for your customers... This is particular helpful for service-based businesses...

With that said, let's talk about the 2nd problem

2). Not enough cash deals with your profit margin per sale: To solve this, we look at your pricing of your product or service minus your overhead cost.

The first solution is to consider increasing the price of your product/service; the key behind this is to improve/tweak your offering

Second option is to create a product bundle that bump price of each item up... An example is a fashion designer who sews for N5000 getting fabrics of N10,000 for her clients and getting to charge N20,000 for an outfit.

18/08/2022

How to find PRODUCTS guaranteed to make million for your store

No doubt finding a winning product for your store can be extremely DIFFICULT especially when you just starting or worse with little budget for testing.

It can be such a daunting task when starting when it comes to picking a niche then comes the hard part of finding a winning product to sell….

I'll be sharing some methods I have used over time to find products that sell like hotcakes all the time….

Before I dive deep into how to find a winning product, here are 3 things you should look for:

A). It must solve a hot pressing problem for your niche

B). Must be in high demand and can be priced well for maximum profit

C) it must have distinctive features that separate it from the existing options in the marketplace.

Moving on to the main topics here…

1). Amazon/Alibaba/Jumia best seller;
Check out best sellers in top categories in your niches

Note:one golden tip here is to start from page 5 to see the products coming up... It makes no sense to put a peak product that's just going to make you a few bucks on your store…

2). Google Trends;
Type in relevant keywords that belong to your niche in the google trend search bar, and notice the statistics for each keyword and the products that solve those enquiries… using this method, you might have to contact your supplier to create a product that solves that problem at times… most times there is always a product out there that solves it.

3). Online Community (Fb, Twitter, IG and Tiktok): are the perfect place to start your research… check out top influencers in your niche posts; the money is in the comment section where you read the mind of your prospective customers. Check out the comments to find out their pressing needs/wants and how you can offer them that products before contacting your suppliers.

4). Latest Trends: some products sell like hotcakes during some period… an example is Gift items during love and festive seasons. A gift store will sell more during those periods with the right positioning and reach. Another example is sweatshirts and hoodies during the cold season.
Note: the key here is to listen to the trends around you… what are people rooting for at the moment, a product tailored around those trends will sell like hotcakes albeit while the trend lasts?

5). Your Top 10 Competitor: where else to find hot selling products without spending much on product testing and all other than your competitor site…. If you find 3/10 of your competitors selling a product, bet that product is selling well and profitably, you might want to have it on your store also using price or shipping advantage..you might as well create a product bundle to sell the item profitably

Note; you can find similar stores using "similarweb.com"

6). Fb Ad Library/ Tiktok Creative Center:
This is another golden site in the ecom space to spy on your competitor's advertisements… check if they are promoting the product aggressively as well as ideas to promote it on your store.

7). IG meme page/ Tiktok Organic Page/Niched Fb Page:
There are pages dedicated to various niches across social media sites… watch out for these pages as well as their comment sections to find out what your prospects are saying… of these; Tiktok and IG will get you hot products faster as they are trends sites. Some TikTok pages to check out are:

Tjhomesmart
Thatisperfect
gift Universe

8). Reverse Image Search using similarweb to find similar products to the one your competitors are selling… this gives you an edge, especially when finding new variants of a product or finding new features that can be added to a product.

9). Top Affiliate Sites: where best to find winning products other than top affiliate sites to see what's being heavily promoted by brands in your niche… a perfect example is (Thisiswhyi'mbroke) among others…

10). Product finding sites like Drophunt: if you have a few bucks to spend without going through the stress of looking for what to sell… these sites are quick ways to find winning products without seconds. There are tons of products in various niches that are posted every day... You surely can run out of what to sell…

Conclusion

It can be quite overwhelming to use all the 10 methods treated in this guide, however, it is advisable to start with one or two methods and see results before trying out others.

To learn more about running a highly profitable e-commerce brand that generates sales on autopilot, contact me on +2347063989876 or chat me up via WhatsApp

Twitter:
IG:
Whatsapp/Call: 07063929876

18/08/2022

10 Tips to finding winning products guaranteed to make you millions for your e-commerce store

No doubt finding a winning product for your store can be extremely DIFFICULT especially when you just starting or worse with little budget for testing.

It can be such a daunting task when starting when it comes to picking a niche then comes the hard part of finding a winning product to sell….

I'll be sharing some methods I have used over time to find products that sell like hotcakes all the time….

Before I dive deep into how to find a winning product, here are 3 things you should look for:

A). It must solve a hot pressing problem for your niche

B). Must be in high demand and can be priced well for maximum profit

C) it must have distinctive features that separate it from the existing options in the marketplace.

Moving on to the main topics here…

1). Amazon/Alibaba/Jumia best seller;
Check out best sellers in top categories in your niches

Note:one golden tip here is to start from page 5 to see the products coming up... It makes no sense to put a peak product that's just going to make you a few bucks on your store…

2). Google Trends;
Type in relevant keywords that belong to your niche in the google trend search bar, and notice the statistics for each keyword and the products that solve those enquiries… using this method, you might have to contact your supplier to create a product that solves that problem at times… most times there is always a product out there that solves it.

3). Online Community (Fb, Twitter, IG and Tiktok): are the perfect place to start your research… check out top influencers in your niche posts; the money is in the comment section where you read the mind of your prospective customers. Check out the comments to find out their pressing needs/wants and how you can offer them that products before contacting your suppliers.

4). Latest Trends: some products sell like hotcakes during some period… an example is Gift items during love and festive seasons. A gift store will sell more during those periods with the right positioning and reach. Another example is sweatshirts and hoodies during the cold season.
Note: the key here is to listen to the trends around you… what are people rooting for at the moment, a product tailored around those trends will sell like hotcakes albeit while the trend lasts?

5). Your Top 10 Competitor: where else to find hot selling products without spending much on product testing and all other than your competitor site…. If you find 3/10 of your competitors selling a product, bet that product is selling well and profitably, you might want to have it on your store also using price or shipping advantage..you might as well create a product bundle to sell the item profitably

Note; you can find similar stores using "similarweb.com"

6). Fb Ad Library/ Tiktok Creative Center:
This is another golden site in the ecom space to spy on your competitor's advertisements… check if they are promoting the product aggressively as well as ideas to promote it on your store.

7). IG meme page/ Tiktok Organic Page/Niched Fb Page:
There are pages dedicated to various niches across social media sites… watch out for these pages as well as their comment sections to find out what your prospects are saying… of these; Tiktok and IG will get you hot products faster as they are trends sites. Some TikTok pages to check out are:

Tjhomesmart
Thatisperfect
gift Universe

8). Reverse Image Search using similarweb to find similar products to the one your competitors are selling… this gives you an edge, especially when finding new variants of a product or finding new features that can be added to a product.

9). Top Affiliate Sites: where best to find winning products other than top affiliate sites to see what's being heavily promoted by brands in your niche… a perfect example is (Thisiswhyi'mbroke) among others…

10). Product finding sites like Drophunt: if you have a few bucks to spend without going through the stress of looking for what to sell… these sites are quick ways to find winning products without seconds. There are tons of products in various niches that are posted every day... You surely can run out of what to sell…

Conclusion

It can be quite overwhelming to use all the 10 methods treated in this guide, however, it is advisable to start with one or two methods and see results before trying out others.

To learn more about running a highly profitable e-commerce brand that generates sales on autopilot, contact me on +2347063989876 or chat me up via WhatsApp

Twitter:
IG:
Whatsapp/Call: 07063929876

Adegbola Oladeji

27/08/2025

20/08/2025

29/05/2025

27/05/2025

27/05/2025

20/03/2025

15/02/2023

09/02/2023

21/12/2022

18/08/2022

18/08/2022

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