https://heylink.me/jesse.amaefule/

Jesse’s Ad Lab, No. 28 faith Drive, Bénin (2026)

16/10/2024

BecomING a Creator Founder part 3
—
This deserves a post on its own but I will quickly summarize while you wait for the sequel.

King David wrote,
“A man that is in honor but knoweth not, is like the beasts that perish”

You’re not just a ‘Creator’.

You’re the Founder/CEO of a Digital Media/Solutions Agency that specializes in: DTC (Direct To Consumer) sales, Media, Training, Consulting, Research, etc.

whatever your specific mix is.

See yourself that way.

Structure yourself that way and carry yourself with prestige.

By now, when you’re invited to speak, you ought to have your speaker kit, requirements and fees ready to be emailed away in a pdf.

When brands reach out for a collab, your well designed rate card should be ready.

When someone needs to pick your brain, that’s your consultancy side.

Send them your hourly rate and booking link on Calendly.

Exceptions exist of course, like when you’re giving or reciprocating a favor.

Moving on.

You should also have a lawyer on speed dial that you can quickly call in case you’re unsure of something.

You thought you could do this without people?
Nah!

13/10/2024

[Part 2] Creator vs Founder
There are many broke creators, but it is rare to meet a broke founder.
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Creator Mentality
-
Creators are artists at heart - talented, passionate and usually committed to the craft.

Most creators also tend to be multipotentialite in nature.

This multipotentialite energy is an emotionally turbulent one - High Highs and Low Lows.

It takes training to manage a creative multipotentialite spirit.

But because the average creator starts out life being focused on their art, their business IQ suffers and too many people realize this late.

A creator spends weeks creating his/her passion project and is surprised that nobody bought.

It’s the whole “build it and they will come” philosophy that fails everyday.

When it comes to online business, the creator is typically broke and is therefore scavenging the internet for free tools.

Sometimes a creator gets lucky and becomes famous entirely organically, but this presents its own quagmires.

Nigerian brands are always on the prowl, looking for creators who don’t know their worth.

Why?

They will sign cheaper deals because they are not well put together.

They’re often blind to the value they represent to the ecosystem.

Let’s talk about the Founder so you can see this in perspective.
-
Founder Mentality
-
A typical founder may not be artistically talented, but their business acumen is sound.

They’ve attended at least one business school, taken an executive marketing course and headed a key department in a multinational corporation.

They’ve got connections in the world of Venture Capital, Tech, PR and even Government.

A founder understands the core capitalist principles called Factors of Production.

Remember them from secondary school Economics?
Land, Labor, Capital, Entrepreneurship.

Land: In the modern world, this can also refer to the materials that are fundamental to daily operations - website, media, software, etc.

Labor: He builds a team.

Capital: He comes to the game with the foreknowledge that anything worth doing well is worth raising money for.

So he raises capital, either from savings, loans or other external sources.

He knows that he may not get this money back because such is the nature of risk, but that this particular risk has a pretty good chance of success.

Entrepreneurship: He must sit in the business and oversee everything, at least in the beginning.

These types don’t buy my courses.

They DM me and ask for my hourly rate to consult for them.
It’s not just that they have the money.

They understand the need to fast track their route to profitability through verified knowledge and they commit to it.

Their corporate, legal, accounting, HR and tax systems are in tact to avoid penalties and liabilities.

This way, the business is built for easy exit should they wish to sell the company and walk off into the sunset.

This is why it is rare to find a broke founder.

Even if the venture doesn’t work out, there are multiple safety nets.

This may not be you yet but here’s how you can get the best of both worlds.

11/10/2024

Atinuke I have come for you gain.

Let’s say in the next 2 weeks, renowned speaker, Brian Tracy, visits ibadan.

He was there at the behest of one of his close associates to facilitate two success seminars there.

And as the hard working career girl that you are, you volunteer at the event but youre especially attentive because like me, you admire Brian Tracy very much.

At the end of the event, Brian Tracy starts taking personal pictures with those who had original copies of his books.

You wrote an article about the entire happenings and published it on your blog.

Months pass and one day, you realize that today is Brian Tracy’s birthday.

So you post a happy birthday message on Instagram with the picture you took months ago.

Are you still following ?

okay , good.

You wake up the next morning and checked your blog analytics and was shocked to see a surge of American traffic.

Am I being hacked?

You ask.

You go over to Facebook and saw that Brian Tracy had not only acknowledged the post, but he shared a link to your blog on his page.

Woah! That's where all this traffic is coming from.

This was supposed to be a breakthrough but it wasn’t quite.
Because you’re new to the game and not adequately prepared to handle that kind of attention.

I forgive you. I mean, I was a newbie too, you know ?

09/10/2024

It’s really easy to make money from the Nigerian market, and I’m not even exaggerating.

It’s easy because 99% of your competitors are:

- Lazy: Want to get the most for offering the least

- insanely underskilled: Doesn’t bother about stuff like funnels and satisfied with selling on WhatsApp because their mentors said “do what works for you”

- Unsophisticated: Their inspiration is the greatest graphic designer in Ogbomoso who mainly designs crusade fliers

So for those of us who are willing and able to diligently show up strong, this is easy.

It can be easy for you too, but you haven’t Followed this page so i can share valuable insights on digital skills and creating online business opportunities that can help you start earning up to $3,000!

07/10/2024

A double minded man is unstable in all his ways.

You cannot get the full benefits of any endeavor until your mind believes "this is my only begotten son" and acts like it.

Until then, your subconscious will never deploy the maximum possible amount of power and emotional resources necessary to unlock the fruit of your path.

Until then...

Yeah, yeah… you're thinking “But Elon Musk…”

But you're not him.

Your name is usman from Ado Ekiti… and right now you need to focus.

PS: Follow this page for valuable insights on digital skills and online business opportunities that can help you start earning up to $3,000!

05/10/2024

The Creator-Founder [part one.]

The Creator-Founder combines their talent with a 360 understanding of the business environment within which they’re playing in.

If you wish to be among the Top 1%, here’s what the blueprint comprises.
—
Aggressive Growth
—
“Life is too short to grow organically”- John Obidi, 674 BC

Creators wouldn’t think like this, a founder would.

Founders are aggressive and unsentimental in matters of growth.

Creators will come online to read posts that make them feel good inside all day, like “If all you get is 5 likes, be happy you impacted 5 people”

Founders (like me) be like “To Hell with that. Where are the remaining 9,995? How do we reach them TOMORROW?!”

For this reason, the best performing creator-founders are those who not only have this mindset, but have the funds to execute on it.

Creators love posts like “How to get started as a Creator without a dime on ads”

Founders laugh at such like “So when would we blow? When Christ returns?”

Back to the matter, you need Capital and here’s where it would be spent.
—
1. Ads for initial audience acquisition
—
Listen. In a normal village square, people would have to pay to watch your masquerade dance.

On social media, it’s different for the Creator-Founder.

Here, the crowd not only gets to watch you for free, but you have to pay town criers to bring them to your dance.

This is what an ad does if you’re a new face.

It announces your content to strangers and pulls them into your audience.
—
Use Case
—
Imagine you were a parenting coach who has written 3 or 4 books that nobody bought except 2 members of your House Fellowship. Your fellowship leader and the newcomer in the fellowship and now you wish to launch out.

What if you created a post (preferably video) on your page with the following hook “If you have children aged 5-17, living in Nigeria, and you want them to grow into award-winning geniuses, setting them up for a life of influence and affluence, there is a specific system you must practice”

Got their attention?

And what if you followed up with…

“I’m Jane Ngozi, award winning Psychologist and author of 4 Books. I specialize in child pedagogy and coach children into becoming winners, superstars and industry leaders.”

And then hit them with the actual content.

And what if your final CTA was “To join my email list (or WhatsApp community) where I share daily tips on raising child promising children, comment JOIN and I’ll DM you the link”

Of course you should have a DM automation set up but we’ll talk about tech another time.

With this setup, you’ll see that people on social media do not in fact have short attention spans.

They focus on what they want to focus on.

You’ll fill up your community fast.

But wait.

Remember what got us here.

This is about Ads. I just digressed briefly to content so that our ad would be compelling.

You now need an ad budget to show this video to thousands of strangers who have this need.

People ask “How much do I need to budget?”

A founder’s answer?

“AS MUCH AS IT TAKES.

I will own the parenting market or die trying”

Or did you come here to be number 2?

That’s a disgusting thought.
“Life is too short to grow organically”

PS: Share, Share, Share!!! Ask questions And follow this page[if your’re not ] so you don't miss out on part 2.

03/10/2024

We are all sailboats on the sea of life, and MONEY is the wind”

I think this page is more than just a business page right now.

Anyways don’t click ‘like’ until you hear me out. The above quote isn’t really mine.

This is a lesson in POWER AND PERSUASION.

===========
On an episode of the hit show Game of Thrones, Lord Varys (a wise man) was bringing Tyrion Lannister (the newly appointed ‘Prime Minister’) up to speed on the power dynamics of the Kingdom.

He told him the following riddle. I'll quote the version from the book just to provide more clarity.

“In a room sit 3 great men, a king, a priest, and a rich man with his gold. Between them stands a sellsword (assassin), a little man of common birth and no great mind.

Each of the great ones bids him slay the other two.

‘Do it,’ says the king, ‘for I am your lawful ruler.’
‘Do it,’ says the priest, ‘for I command you in the names of the gods.’
‘Do it,’ says the rich man, ‘and all this gold shall be yours.’

So tell me – who lives and who dies?”

As with all good riddles, one must look beyond the obvious in search of its solution.

The riddle has no direct answer.
To answer it accurately, we must first investigate this assassin’s model of the world.

What drives him?
What motivates him?
More sinisterly, what CONTROLS him?

If it is power, the king wins.
If it is religion, the priest wins.
If it is money, the rich man wins.

If however, you answered the above riddle speedily, you’ve only provided me a clue on what your subconscious driver is, the means by which you can be most effectively persuaded - Power, Religion or Money.

When trying to persuade and/or gain the cooperation of others, spend more resources first investigating their drivers. Reframe your argument accordingly and then make a powerful case.

Back to my first statement “We are all sailboats on the sea of life, and MONEY is the wind”.

Is money really the wind?
IT DOESN’T MATTER.

All that matters is that if I were to have said that in a speech to people who love money, I would’ve gotten a thunderous round of applause and whispers of “Hmmm... Deep!”

To church folk I would say, “We are all sailboats on the sea of life, and GOD is the wind”

To academia, “We are all sailboats on the sea of life, and KNOWLEDGE is the wind”

To the elderly, “We are all sailboats on the sea of life, and EXPERIENCE is the wind”

If I were contesting a Presidential election, “This great nation is a sailboat on the sea of life, and YOU THE PEOPLE are the wind”

A CEO seeking to motivate employees would say, “This organization is nothing but a sailboat on the sea of life, and YOU MY PEOPLE are the wind”

In proposing marriage to a woman, a man could reframe it as, “I am nothing but a sailboat on the sea of life, and darling, YOU are the wind”

To feminists you can say, “We men are just sailboats on the sea of life, but WOMEN are the wind”

========

So what is the true wind that moves all sailboats along this sea of life? This I do not know. This is merely a lesson in Power and Persuasion.

However, I can say this - This Facebook Community is nothing but a sailboat on the sea of Social Media, but ( I don't know what to put here)

You may now click like. 😉

01/10/2024

Do you know the bible parable about The wise virgins ?

Did you know that they were not considered wise just because they carried extra oil for their lamps.

They were called wise because when a demand was made on that extra, they were firm (albeit kind) in their refusal.

People say that good people finish last usually because they confuse being good with being naive and permissive.

Verily I say unto you, No one is more loved than a person without boundaries.

But it’s a weak and low quality version of love.
You’re everyone’s favorite doormat.

“Ask Atinuke. She’s a very generous person.”
Nah fam.

Atinuke is desperate for love and cannot say no for fear of losing your attention.

Atinuke, please stand up for yourself for the first time in your life.

Say no and let the blood sucking parasites withdraw from you.

We do not negotiate with terrorists.
Everyone has been given an amount of MEAT required for the advancement of divine purpose.
M - Money
E - Energy
A - Attention
T - Time
Make sure you have extra BUT be wise to protect it from the imprudent who wasted theirs.

If you went broke tomorrow from being a YES person, they would turn their back and wag their tongues.

“Shebi she dey do DIGITAL MARKETING upandan. Why she come dey broke nau? She no invest?”

“All these influencers and fake life. Na im make I no dey like get role model”

Do not confuse a charitable nature for a foolish one.
Protect your oil, Atinuke.

You know I’m rooting for you, abi?
Good.

Ngwa protect the oil.
There’s still time in 2024 to make the rest of your life the best of your life.
- Jesse Amaefule

PS: Follow this page for valuable insights on digital skills and online business opportunities that can help you start earning up to $3,000 monthly

18/09/2024

I’m very excited to have you here! I'm a passionate marketer and my mission is to help business owners boost their profits through effective marketing strategies. Whether you just launched a new digital product or you're looking to scale your existing business, I’m here to guide you every step of the way.

Let’s connect and turn your vision into reality! 💡✨ Feel free to share your thoughts, ask questions, and engage with our community. Together, we can achieve amazing things!

Jesse’s Ad Lab

16/10/2024

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11/10/2024

09/10/2024

07/10/2024

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