08/07/2024
My session at VIP Intensive.
I had an amazing time yesterday at the VIP Intensive hosted by my friend Emeka Joseph Nobis. At the event, I spoke on the topic titled: Designing effective customer experience that makes brands loved, adored and patronised. This topic was needed because many brands are not aware of how powerful customer service/experience can be to their businesses.
I started by using the three Cs of business development to introduce my topic, and, as usual, many people chose cost or competitors as the first C to be considered when starting a business. However, after my session, they understood that the customers must always be considered before cost and competition.
Business is all about consistent customers. Without consistent customers, you are not in business. And how these customers perceive your business influences their buying decisions and whether, or not, they tell others about you.
If you want your brand to be loved, adored and patronized, you must always put the customers first. Your customer experience strategies must also be top-notch. The first question you should always ask yourself to keep you grounded is: How can I make my customers consider me first whenever they need any service I render? This top-of-mind awareness is the key to doing all you can to make your customers love you.
We also treated other salient strategies for effective customer experience.
I strongly believe the entrepreneurs present have been given the mandate to make their businesses more customer-centric.
Yeah, I had fun.
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