13/10/2025
Innovation is often misunderstood as a sudden, rare, and unpredictable lightning strike. In reality, it's a process of discipline and refinement.
Every idea you consider should be tested through three simple but powerful lenses:
• Relevance: Does it solve a real problem that matters to people?
• Scalability: Can it grow beyond its first market or audience?
• Sustainability: Will it endure 5, 10, or even 20 years from now?
What's your own test for a great idea?