28/03/2026
Let me say this once and move on.
One of the most toxic environments I have ever witnessed is the phone repair community. Not all, but enough to make every single day of this ad campaign an exercise in patience.
Since I launched this ad I have not gone one day without insults, threats, and accusations. And for what?
Let me ask a genuine question, why are you afraid?
Nigeria has over 200 million people and many have more than one phone. Phones are breaking every single day. The market is not going anywhere. So why is a course teaching beginners the basics of phone repair that can save their pocket or get them paid, threatening your business?
Some of you charge 2K for repairs that could cost you hundreds of thousands if anything goes wrong. Some teach for next to nothing. Some collect money but disappear or claim busy. Some don't charge at all.
Government and NGOs empowerment programs teach phone repair every year for free, full vocational training, no cost (although will not teach the business side of the trades). Nobody attacks them. But someone charges ₦5,000 for a structured online course and suddenly it's war.
I know a guy in my area who spent years learning phone repair in a typical repair shop. Today he rides Keke Napep. He is not the first to learn a skill and enroute another direction.
Not everyone who learns a skill builds a business with it. Not everyone who takes this course will open a repair shop. Some people just want to stop being cheated by dishonest repairers. Some want a side income. Some want confidence. Is that a crime?
And let's be honest about something, this business is not just about skill. It's about character. You can be the most technically gifted repairer in your street and still be a cheat, a liar, and someone customers dread visiting. That's the real problem in this industry. Not a ₦5,000 online course.
Let me tell take you back.
In December 2024, we started recording some of our repairs explaining the step by step process it and takes to arrive there. January 2025 we held a webinar titled "Simple Skills You Can Learn to Start Earning in 2025", focused specifically on phone repair business.
Over 300 Nigerians attended. Including engineers.
What I discovered was that people didn't just have doubts about learning the skill, they had deep negative perceptions about the industry itself. Dishonest repairers. No accountability. No professionalism. Customers who would rather let their phone spoil than take it to a repairer they don't trust.
So I made it my mission to raise a new generation of phone repairers. Not just technically skilled, but businessminded, trustworthy, and professional. People who see this as a real business, not just a hustle.
Engineers attended those webinars too. And they came back for the second one, mid last year which amount over 500 participants across different states in Nigeria and it happened Online. You know why? Value. Real, applicable, business value that most of them never got from their technical training.
We have been doing this quietly for a while. Now we are bringing it to the world, and no one will stop us.
Our phone repair business course is comprehensive and priced accordingly with continuous update. Not everyone can afford it immediately, especially someone just discovering us for the first time. So we created the Phone Repair Crash Course. Short, practical, powerful. A starting point. When you learn or earn from it, then come back for the bigger one.
You think, a B.Sc (Ed), M.Ed holder will create a rubbish course? Oh, no!
Most of you can't just picture someone teaching/learning phone repair online and that's fine. That's your thinking limit. It's not anybody's fault that you suffered while learning. So it'll be somehow for you to envy people who want to have it on a platter of gold.
In the US, UK, and other developed countries, DIY repair is completely normal. People fix their own phones, their own appliances, their own homes, and nobody attacks them for it because it doesn't stop those that do it as a business. Infact if they encounter a problem, they still come online to ask the experts and they still provide solutions for them, FREE. And it hasn't stopped their business.
We are simply bringing similar culture here. An innovation. An opportunity. Instead of encouragement, we got curses, as expected. Not surprising. But we ain't stopping.
I've been challenged by an engineer during one of our webinar last year that, why am I revealing their secrets. I was like I should be more worried because this is my business secret not yours.
Moreover, this things you call secret is one of the major reasons that brought substandard in the industry. No doubt, an enthusiast who just start the phone repair business will charge anyhow because he is uninformed.
After back and forth, he reasoned with me and asked to get the Phone Money Ebook, our best selling Ebook. I told him the price is ₦2,000 (then) and he said he doesn't have money for now, imagaine, Tukay! And they'll start their conversation with "As a certified phone repairer... 😂". Ladies and gentlemen this man immediately ghosted me.
To the big men who understood the assignment, respect and kudos. You know who you are.
To everyone else, I genuinely wish you well. A rising tide lifts all boats. Like minds collaborate, they don't compete.
I will not stop. Not because I'm stubborn. Because I'm destined for this.
The comments, the insults, the drama, keep them coming. Every notification is free visibility and people are joining the course because of it. And it's also helping us improve our course. So in a way, thank you.
We move.