10/03/2022
Putting your customers First - Why and How
Last year, I had to use the service of a logistic company and one was recommended by a friend. As one who has never used a logistic company twice because of a bad experience with them, I was not expecting so much from this company either. But, the company 'choked' me with love. Guess who has used it over again and recommended it to others. Me!
What did the company do that others did not do? The company is customer-centric. Trust me, their drivers can be very annoying (typical of every logistic company) but the management always put my interest first. As an entrepreneur, you need to be customer-centric.
Consumer-centricity entails prioritizing and placing the customer at the centre of all you do. You may think to yourself, "That'll be simple." That is something I am capable of. Is it, however, really that simple? Being customer-centric includes more than simply emphasizing the importance of the customer. It's all about getting to know your customers so you can anticipate their wants, requirements, and communication preferences, provide meaningful experiences and form long-term relationships. Customer-centricity is a strategy as well as a culture. To be acknowledged by the final decision maker: the customer, it must be engrained in an organization.
Being customer-centric has numerous benefits for your business. Like my story, I am a returning customer for the logistic brand, recommended friends and family. Brands that have successful understood their customer and made them a priority have higher retention rates, more referrals, and greater revenue.
If customers are not happy, you don't have a business. Always remember you are in business for them and because of them. Customers should be part of the organogram...lol.