23/08/2021
You aren't into business for yourself.
Reversing risk is one of the ways you can actually make buying easy for your customer.
What will happen if a customer asks you why should I buy this from you? Yeah you can use all your copywriting techniques. He may buy eventually.
But how would you feel if someone is trying to sell to you and you ask them the same question; why would I buy this from you ?
Then they respond:
If this doesn't work as I said, I will refund your money in full and send you an apology letter for wasting your time.
You will feel if I buy this I have nothing to lose, yeah because even if it doesn't work I will get my money back. If it works then that's what I wanted initially.
By incorporating a powerful guarantee into your sales pitch, your sales is really going to increase as your customers trust you more.
Note that the more compelling your guarantee is, the better.
I hope you learned something.
