Ajoke Rabiu

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📌Watch Boss

📌Helping women start & sell product businesses online

📌Join Our Watch Reseller Community

https://chat.whatsapp.com/FnZgQ0LaoWx92x4SJPHSBj?s=cl&p=a&i

📌Location: Obadore bus stop, close to Lagos state university, Iyana iba road Lagos.

Perfection Is An Illusion Often times than not, you want to start something but you keep waiting for the perfect time to...
20/07/2026

Perfection Is An Illusion

Often times than not, you want to start something but you keep waiting for the perfect time to start it because you believed the thing you wanted to start has to be perfect before you can start it.

You want to start a business but you think you are too old to start the business because you have missed the perfect time to start, that time has already gone too far for you to start again. So you allowed your age and perfect timing that you taught has gone to stop you from starting.

Perfection is an illusion the world creates to stop people with brilliant ideas to start.

Perfection is an illusion the society creates because they made you believes that their lives are perfect.

Perfection is an illusion you see people display by letting you believed they never fails in their business. Every business has a failure moment, infact some business starts with a trial and error till they get it right. And no matter how a business get it right, there will still always be some hiccups in their business.

Perfection is the reason why you think you must figure everything right before you start.

Don't let perfection stops you from starting the business or whatever it is you want to start, because none of us are perfect because we are still a work in progress. And as long as we live we will never be perfect because we are human dealing with other humans.

No one is perfect it is just an illusion you have in your head that's stopping you from doing what you want to do.

Whatever you need to start,start and get good at it.

Ajoke Rabiu

Record Keeping In Business It's As Important As The Business Itself Before i started keeping records in my business, i u...
18/07/2026

Record Keeping In Business It's As Important As The Business Itself

Before i started keeping records in my business, i used to think it's not a big deal i know what i have sold and what's still available. I used to think i was making money and with making money means i am making profit.

Here is when i experienced the shock of my life, i was making money but i don't even know where the money is going into because i wasn't keeping proper records of goods bought, sold, and goods in stock. I wasn't keeping proper records of items that's actually bringing in the most money.

So, i decided to start keeping records, that's when shocker number two happens 🤣 if there's anything like that. That was what reveals to me the lapses that not keeping records open in my business, you could be making more sales or sell everyday and not be making a good profit that will grow your business.

When i decided to start keeping records of all expenses of money coming in and the one going out, keeping proper records of everything about my business, i started seeing the loopholes that i should have known about if i document everything and not just use my brain in storing it, because the truth is there's little to what your brain can actually keep before it starts forgetting everything. But anything written down it's easier to track

Discovering this truth was painful.

I wasn't keeping records.

Every payment looked like profit.Every transfer looked small.Every withdrawal felt necessary.

Until i discovered that sales are not the same as profit.

From that day, i started writing down:

Every product i bought.

Every sale i made.

Every delivery fee.

Every amount i spent on ads.

That simple habit changed how i ran my business.

Now I know exactly:
📌Which products are making me money.

📌Which ones are just keeping me busy.

📌 How much I can safely restock.

📌Whether I'm actually growing or just making noise.

Many small business owners don't have a sales problem.

They have a record-keeping problem.

If you don't know where your money is going, your business is controlling you—not the other way around.

Be honest. Do you keep proper records in your business, or are you just checking your account balance? Let me know in the comments.

Ajoke Rabiu

18/07/2026

Don't be afraid to start again. You're not starting from scratch, you're starting from experience. And with experience comes the power to be even greater.

17/07/2026

If you are into dropshipping business, don't miss this post.



Ajoke Rabiu

17/07/2026

The best way to start a business with small capital is to consider doing this things so you won't just waste your money starting a business.

Ajoke Rabiu

Five Questions Answer Before You Start A Business (continuation and last post on this series)Question 3. If you don't ha...
14/07/2026

Five Questions Answer Before You Start A Business (continuation and last post on this series)

Question 3.

If you don't have a physical store and don't have money to rent one, be sure what you are about putting your money on its something you can sell online. Something you can sell with the available social media like Facebook, Instagram, Tik Tok, Google, WhatsApp, this helps you to sell to people beyond your environment.

Question 4: Will I Still Enjoy Selling This in 3–5 Years?

If you are above 30 be sincere with yourself and not just choose business for fun, choose a business that you know you will still enjoy selling in 3-5 years from now, not just choose a because it's trending now and you see a lot of people doing it. Choose a business you will still be comfortable with running for years to come.

Question 5: Can It Grow Into Something Bigger?

If you are trying to grow a business into something bigger, then you must not see the business as a side hustle but a main business that you can grow into something bigger. Start factoring in selling to resellers, building a brand and creating additional income

This are some of the questions I ask myself while starting a watch business, i started it because there's a demand for it, the capital I have then it's enough to buy my the quantity i can start with, it's something I can sell online, i know it's something i will enjoy selling for long because I love the idea of the gift watches, and lastly its's something I can build a personal brand with and still create another source of income from it.

"I'm not saying watches are the only business you can start. I'm saying they were the right business for me because they met all five criteria. That's why I've decided to build my brand around them."

Ajoke Rabiu

Don't Start A Business Until You Answer This Question (second post in the 5 questions you should answer before starting ...
13/07/2026

Don't Start A Business Until You Answer This Question (second post in the 5 questions you should answer before starting a business)

Be sincere and ask yourself this genuine question

Can i start with the money i already have?

It's easier to make a business decision based on if it's profitable, but are you actually considering the capital you have at hand. Will the capital you have be enough to even buy at least 10 items from what you are about starting. If not, find a business that fits your budget. Trying to start a business when the money to purchase what you want to start runs in millions and you only have a capital of 100k.

I believe a business should fit your current budget.

One thing that made me choose watch business it's because you don't need millions to begin selling watches. There are a lot of affordable watches that you can actually start with and you will still make good profit from.

All you need is to start small, test the market, reinvest your profits, and grow gradually instead of waiting until you have "enough" money to start.

If you want to be part of our "watch partner community" don't forget to turn on your post notifications for this post.

Ajoke Rabiu

13/07/2026

A business is easier to scale when you are not removing all your day to day living sources from.

13/07/2026

Sell before you create" means validate demand before investing significant time, money, or effort into building something.

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Lagos

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+2348162845722

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