15/03/2023
Esther, Sophia, and George. Imagine how many friends you'd have to make to build a successful business empire.
Well over 100, 1000 or 1,000,000?
But thank goodness you don't have to make or keep that number of friends irl (in real life).
With the power of tech and the proper steps, you can convert an average Joe/Jill who knows nothing about you into your friend (well, customer).
How? A couple of things.
It's what brands like Jumia, Amazon, etc., do to sell to thousands of people regularly...
đ Create immense value and make it easy to access
(This is where caring comes in.
Friends are supposed to be caring, yeah?
You need to care about your market.
You've got to know what people desire - or what pain they are trying to kill.
Then as a good friend, you need to make it easy to access what will help them fulfil that desire or drive their pain away - your product, services or platform)
đ Get your potential friends (customers) to see it with marketing
(Be creative with this)
đ Deliver the value you promised!
(This is where you get them to deepen the relationship they have with you or your business.
Youâve told your friends you can be of help, so deliver and over deliver if you can.
If you play this part well, youâd have a lot of friends who will tell other friends who care to listen about your business)
Have you been considering these three things?