yourmarketshareonline

yourmarketshareonline I started Your Market Share Online offering digital marketing solutions to all kinds of businesses.

The Entrepreneur’s Community is a sub-segment of Your Market Share Online and it is a hub for micro-business owners.

24/03/2026

The reason marketers advise to hold off on ads in the beginning is because using an organic audience initially allows you to test all the elements of your marketing.

It gives you time to tweak several aspects before spending more money. It also gives room to “fail” (most efforts initially do) on a small scale. Instead of falling flat in front of a large audience. This reduces the risk of needing to pay more to repair your reputation.

So as tempting as it is to run ads from the jump, I’d say hold off for a while. Building organic traffic will pay you in the long run.

05/02/2026

Marketing gets more effective when it sounds familiar to the person reading it.
That familiarity usually comes from customer language, not marketing copy.

Listening is an underrated part of strategy.

03/02/2026

The fastest ways to get scammed in a new city or country is to not speak the language of the people who live there. It’s the same in business. Understanding business and marketing terms means you can ask the right questions and gain insights that ultimately help you grow.

Overlooking these concepts is a costly mistake that most entrepreneurs don’t know they are making. It forces you to take consultants and freelancers at their word instead of giving you the confidence to find answers for yourself.

There are so many more terms that I would be very happy to share. Comment “Part 2” for more!

02/02/2026

Hi! I’m Georgia, a marketing and content strategist with over a decade of experience supporting entrepreneurs and building high value marketing teams.

Over the years, I’ve
✨ Led content and marketing strategy across small businesses and global organizations.
✨ Built and scaled marketing functions in fast-paced, resource-constrained environments, and
✨ Implemented content marketing strategies to connect businesses with their target audiences and improve their bottom line.

I’m excited to share everything I’ve learned in my career. Follow along!

Happy Black History Month!At YMSO, we believe history isn’t just something we look back on, it’s something we build forw...
02/02/2026

Happy Black History Month!

At YMSO, we believe history isn’t just something we look back on, it’s something we build forward.

This month, we honour the ideas, resilience, and contributions that continue to shape industries, communities, and culture.

Excited for the new month and a new week!

Graphic design originally from: canahari.ca/events/happy-black-history-month

31/01/2026

If marketing feels exhausting or ineffective, that’s usually a sign something is misaligned.

A marketing audit helps you spot gaps in positioning, value, messaging, and next steps.

Comment “Guide” to get an actionable audit framework you can implement today!

Easy tips to help you turn prospects to customers. Follow for more!
30/01/2026

Easy tips to help you turn prospects to customers. Follow for more!

28/01/2026

Try this easy rotation if you’re feeling stuck on content

27/01/2026

If you’ve ever struggled with pricing, you’re not alone.
But pricing isn’t guesswork, it is how you communicate the value of your product. And value isn’t only determined by the market. It is also determined by outcomes.

So ask yourself: What outcome do my customers get? Why does it matter? And who cares enough to pay for it?

When you answer those three questions honestly, setting a price becomes easier.

Save this for later.

26/01/2026

Starting a new business is pretty risky, but defining what problem your business solves, what makes you unique, and who your product is for will help bring you closer to your business goals.

3 things you need to define today:

- Your Positioning
- Your Value Proposition
- Your Targeting

If any of these is unclear, marketing will cost more than it should because you’ll keep talking to the wrong people about the wrong thing in the wrong way.

Clarity isn’t a luxury; it is positioning your value to target the right audience. While most founders skip it, the ones who don’t grow faster.

Save this for later.

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