14/09/2023
PART 2: 10X YOUR SALES BY USING PERSUASION TECHNIQUES
In my last post, I gave you three powerful marketing tools that can skyrocket your business
It was like sharing the secrets of the universe, except in the marketing realm – I know, I'm that amazing!
Now, if by some unfortunate twist of fate, you haven't seen the first part of this topic, drop everything you're doing now and scroll down on this page to read it. Right now! I mean, NOW! Tomorrow may be too late!
Alright, enough with the drama😁 , let's get down to business.
Persuasion Technique Number Four : Confirm their suspicions
Oh yes, it's like reading minds! You know your customers already have those little suspicions about your products or services. So, why not use that to your advantage to doubt-proof your business.
For organic skincare stores, don't keep those organic ingredient lists as a secret. Flaunt them like a proud peacock and let your customers see with their own eyes that your products are the real deal - natural and chemical-free!
kitchen gadget sellers,
Let's not forget the ‘Doubting Thomas’ customer who's eyeing that shiny new kitchen gadget you're selling. But she’s skeptical, wondering if it's just another gimmick. I can’t blame her. There are a lot of phony vendors out there. Separate yourself by creating a demonstration video that compares the product to other similar ones, and show them how yours outperforms them. Confirm their suspicions that it’s a worthwhile investment.
Persuasion Technique Number Five : Help Them Throw Rocks at Their Enemies
Okay, maybe not real rocks, that's a bit too extreme.
But think about it, there are customers out there who are frustrated with your competitors. They've had it up to here [gesture with my hand high] with their poor, non-responsive customer service, and they need a hero, a savior, and guess what? That's where you come in like a superhero!
Show off your epic customer support, lightning-fast response times, and an easy-breezy returns process. You'll have customers ditching their old, tired, not-so-cool-anymore, ‘bulabas’ vendors and flocking to your business.
So there you have it, my pipo! Four and five, done and dusted! Go forth, use these techniques, and conquer the marketing universe!
