03/05/2025
A Story of How We Helped One of Our Clients Go From Making 2.5M monthly to 25M in 3 - 6 months, and 100M monthly in 9 - 12 months, through our Business Strategy, Marketing & Paid Ads
Sometime ago, a client of reached out to us on LinkedIn, because he said his friend from Twitter recommended us to him having seen our works, testimonials and flyers of our works on Facebook & Instagram, because he loved how excellent we were - our commitment, dedication, packaging and the results we got for our clients.
He decided to reach out, after checking us out on LinkedIn and seeing the consistency there too, and getting a confirmation from the friends of his Twitter friend, who were our past and current clients.
After this, we scheduled and got on a call with him to get to know more about him and his business, his successes, achievements, challenges, bottlenecks, goals and next milestone targets, after he had given us and provided some background about his business, what they did and how they did it.
The call was to better understand their processes, what they did and were doing, and in addition, possible untapped and unharnessed opportunities and posing threats, before providing a solution and getting to know what the best marketing angle and strategy will be, when advertising his business, products and services, advertising it from the customer desired experience and benefits or problem solution angle.
This client had a business that offered a service to a number of clients.
We realised from our discovery call that this client had a great business model, although he had some opportunities he was not fullt taking advantage of, and some bottlenecks here and there, which were impeding his business and revenue growth, and not giving his customers the best experience, although having the potential to.
After looking at what he had on ground - his systems, structures and business model, we discovered what he was not doing or not doing well, and his strengths, threats and opportunities.
It was also clear to us that he majored in the minors, and was not optimizing his business and system for the majors, from the way he ran his business.
He was going to his customers' physical locations to offer his services and doing it all alone and all by himself, for things he would have resolved with a phone call, or through a helping hand or using “how to” videos and guides.
This meant his precious time, energy and resources went into commuting and other unnecessary things that he would have automated or created better systems for.
We realised that although this our client had Facebook, Instagram, YouTube and other social media platforms freely at his disposal, he was not maximizing and using it well.
First, we had him come up with a 15-topic list of the common problems his customers were having and solutions/guides on how to resolve them. We had him do short and engaging how-to videos, which we put on his YouTube channel, with short form clips, and the videos transcribed to blog and social media posts and articles, with shorter video clips, reels and pictures, to go on all his social media handles 5 times weekly.
Then, we set up a website for him with an app, because for his own kind of business, he could automate some of the things he did if he leveraged on tech and digital/social media tools.
We also created a mobile app version of his website to make it easier for his customers to access all of his content and get app notifications, in addition to the email notification 🔔.
Afterwhich, we created a simple but clean and user-friendly membership website, leveraging on low-cost and high productivity membership platforms, to enable him sign up 10 of his customers as paid members to this exclusive paid membership and closed group, on a monthly subscription basis.
The paid monthly membership website and mobile app did for him was that it provided more exclusive hacks, guides and videos on how his customers could resolve some of the issues they had. It also provided a way for them to remotely resolve these issues, using and integrating remote servers and controller softwares and live video & screen sharing/recording tools.
Next, we ran paid and social media ad campaigns for 6 - 8 weeks on Facebook & Instagram to create more awareness, reach more people and drive more traffic to his website and social media, as well as increase engagement on the videos on his social media platforms and YouTube.
We ran this marketing and advertisement campaign for so long, because he understood the power of marketing in business, as the lifeblood of every business, and so wanted to utilize social media and paid online media campaigns to reach more people who would be interested because they had similar problems and were looking for solutions.
We realized after 1-year of working with him that many of his customers kept asking him how he was able to resolve many of their issues in record time, because they were having the same issues in their businesses, and needed a better tool that will help them do their work better and faster.
This constant feedback from his customers revealed to us and him that a special tool we created for him and integrated in his website and mobile to automate many of his processes and enable him do things better and faster could solve the same problem for many others.
So, we went back to the drawing board and to come up with an improved and better and more robust and user friendly version of the software/tool we built and integrated to his website and app, which we started selling to his customers and the customers of his customers as a software as a service (SaaS) product/tool..
“ ” The SaaS tool was an AI chatbot support assistant, integrated into his website, app, social media and WhatsApp, and helped him automate routine custoner problems and queries, and also get solutions to other problems, based off on the AI dataset model and it's ability to learn and predict outcomes.
It was not just an excellent customer support tool that helped him respond to and provide excellent support to his customers, but it also helped him collect and receive payments from his customers easily, by providing links to specific product and service payment pages/links on his website, with 4 payment options of PayStack, Flutterwave, Squad & Bank Transfer.
This helped him close deals faster and receive payments as the AI Assistant & Customer Support Chatbot provided direct and immediate payment links to different products/services requested by his customers on his website, mobile app, WhatsApp, Facebook & Instagram, without
We added some personal touch to this AI Assistant & Chatbot that reflected in its personal interaction touch with his clients and customers.
His customers loved the AI assistant so much that they wanted to have same on their websites and e-commerce stores, to provide tailored support services to their own customers.
An interesting feature that sparked the interest of many more people and businesses in his AI Assistant & Chatbot was that it could speak and provide support in 10+ Nigerian native languages fluently via chat and/or voice, including but not limited to English, French, German, Chinese, Russian, Italian, and the 10+ Nigerian languages Igbo, Hausa, Yoruba, Efik, Ijaw, Fulani & Urhobo etc.” ”
The demand and requests from his customers for this AI Assistant & Chatbot became so much that we had to accelerate our development of the 2.0 version of his AI assistant & Support Chatbot, for scalability and ease of use.
So as to capture all the requests and demands and those it was coming from, we created a waitlist to get them all in, after filling a short online form and survey form.
We gathered from the survey that he had a lot of interested customers from these other climes, so the need to make it multi-lingual.
By the 10th week, we launched the AI Assistant 2.0 with API integrations available and plugins for WordPress, Shopify and Squarespace by the 12th week, because many of his customers wanted to integrate it to their websites.
We got 250 sign-ups and 1000 downloads and installs of the AI assistant & support chatbot in the first 2-3hrs of launching it, and 1000 sign-ups and 5000 downloads in the first 24hrs, enabled by our WhatsApp & E-mail waitlist of 25,000 people.
We were able to get/achieve this, because while developing the AI Assistant & Support Chatbot, we invested a lot and heavily in creating short-form and long-form videos, reels, graphics designs, blog posts, articles, social media content and paid ads on Facebook, Instagram, Google & YouTube to get them into his waitlist group.
At the end of the second and third 24hrs, we already had 10,000 sign-ups and 25,000 app and API downloads and installs, with the value of each sign-up being 25K/month or $25/month for yearly subscription.
After about a month, we turned some of his free teachings to a paid video course, with e-books and pdf guides, which was priced at $25 or 25K naira.
So the real numbers is that he actually made more than N100M monthly recurring revenue (MRR) in 6-months, because there was a 15 - 20% monthly growth rate, within this period.
Paid Closed Membership Community on WhatsApp (1000 people) - N25,000/month per person = 25M/month (recurring payment automated using PayStack & Flutterwave)
AI Assistant & Website/Social Media Support Chatbot (1K - 10K Subscribers) :
N25,000/month per person = N25M/month (N300M or $300K in 1-year for 1000 subscribers)
For 10K Monthly Subscribers = N25,000/month × 10,000 = $250K/month or N250M/month
Course (2000 New Purchases Monthly) @ 25K/purchase - N50M/month
As we kept sharing via mail and WhatsApp to his subscribers and community members testimonials of the results those that took his course got, we were able to get 2000 - 3500 new purchases of his course monthly, even without running anymore paid ads online and on Facebook & Instagram, because we built a solid system and sales funnel the first time we did, that helped us capture and get their names, emails, phone numbers and add them/have them join his email list and WhatsApp Groups/Community by choice.
We also optimized his sales/marketing funnel and workflow to capture and follow up on visitors or those that drop off somewhere in the funnel, leveraging on email marketing and WhatsApp marketing follow-up, his paid and closed membership, app notification and retargeting ads.
Although this customer journey with this our client and the results we generated for him were peculiar to him and his kind of business, it however shows how committed we are to our customers, and all the things we put in place to not only advertise their current products and services, but also help them grow on all sides.
Without minding that this particular customer relationship and accomplished results are fictitious and imaginary, it however shows the length and breadth of what we can achieve for you, and how detailed and meticulous we are, when working with you.
If you want similar or this same kind of results for your business, brand and organisation, you can reach out to us or WhatsApp 0818 168 0271
