23/04/2026
Stop telling your customers that your product is "AI-powered." Honestly, nobody cares about the engine under the hood if the car doesn't get them to work on time.
The biggest mistake I see in Product Management today is falling in love with the feature instead of the transformation. Your users aren't looking for a neural network; they are looking for the three hours of their life back that they usually spend on manual data entry.
In the world of Digital Transformation, the "Feature" is the 100x processing speed. The "Benefit" is your user finally getting home in time for dinner.
Shift your messaging from what the product IS to what the product DOES for the human on the other side of the screen.
What is one product you use that solved a major problem for you, even if you didn't understand the tech behind it? Let’s discuss in the comments.