16/08/2024
DREAM OF HAVING YOUR OWN COMPANY......
When the subject of starting a company is discussed, you shy away from it, because you think it is only the big stars like Dangote and co that should start one for themselves.
Typical Nigerian thinking.
Worse of all is that, you will even end up calling me a motivational speaker for asking you to start your company.
But listen.
There is a level of wealth you will never attain in life, if you are not willing to start your own company.
It is easy to say, I want to be rich.
It is easy to look at celebrities and influencers, get jealous and secretly wish you were as rich.
But having the actual riches, is a different ball game entirely, compared to wishing for it.
Look at all the true rich men you admire.
What do they all have in common?
They all run their own companies.
In fact, the bigger the company, the higher their wealth.
So from Bill Gates to Mark Zuckerberg, down to Elon Musk, Dangote and Strive Masiyiwa, you don't need to look to far before seeing the companies they run.
If you want to be rich like the rich, then do what the rich do.
Unfortunately however, what is holding you back from starting your own company, is a lack of the necessary skills needed to run and scale the company.
In basic economics, you must have been taught the four factors of production.
These factors includes
- Land
- Labour
- Capital
- Entrepreneur
If you look at the four factors above, you will notice that the last factor, is called an entrepreneur.
Unfortunately, school trains you to be part of the labour, rather than to be the entrepreneur.
So you must train yourself into becoming the entrepreneur, if you want to run and succeed in your own company.
To do that, you need a few skills.
The first of such skill, is called vision.
Vision is simply the ability to picture how and on what scale the company you're building is going to positively impact your environment.
If your company is not going to positively impact your environment, its better not to start it.
Then you must learn branding, marketing and selling.
These three skills are non negotiable for a person who wants to be an entrepreneur.
The more you are good at these three skills, the more likely it will be for your company to succeed.
Then you must learn product creation, employee management, offer creation etc.
Learn the skills of an entrepreneur, and go on to build your company.
Africa needs entrepreneurs now more than ever, rather than just job seekers.
Cc
