Frigate Limited

Frigate Limited Driving a new Vista in Political Party/Campaign Management and Human Capital Development for individual peak performance and organisational success.

Branding In PoliticsMore often than not we think branding is just for business, not so.Branding exists very much in poli...
18/03/2022

Branding In Politics

More often than not we think branding is just for business, not so.
Branding exists very much in politics.

If you’re a politician, personal branding is an important part of your campaign.
When people think about you, what do they feel?

As a politician you need to present your ideas in a clear and understandable manner.

Now the aim of this is to package yourself to look marketable to voters.

But if you are already a politician, it is important to create a personal brand for yourself. This helps people to know what you truly stand for.

For political parties: They must develop a recognizable brand that allow people to easily recognize the party and associate with it's values. A strong brand will generate more support and will enable a party to win.

Let's go back to politicians..

For a politician a powerful brand is important. It’s important to be honest, straight forward and likable.

If you want to be elected, people must know about you. One of the best ways is through social media because everyone uses these platforms today.
In addition, always have your audience in mind and always communicate effectively using words and phrases they can relate with.

As far as election is concerned, the primary thing you need to do when running for office is brand yourself.


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Inside The Mind Of The Nigerian Voter.Every politician wants to know how voters think so they can know the best way to i...
17/03/2022

Inside The Mind Of The Nigerian Voter.

Every politician wants to know how voters think so they can know the best way to influence them.
First thing is first, you must understand that a voter is a human being like yourself, with dreams, hopes, expectations and of course fears.
Politicians make the mistake of seeing voters as just tools or mere numbers.
According to Jon A. Krosnick
Professor of Psychology and Political Science,
Ohio State University
Every voter supports a candidate based on two thinking patterns:

1) "Because the candidate is from my political party, therefore I support him/her".
2) "Because this candidate looks more knowledgeable and capable of handling the affairs of the state, I will support him/her".

There is a third but it's only peculiar to Nigeria...

3) "This candidate is from my tribe therefore my support goes to him or I can never support a person from such tribe therefore I support the candidate's major opponent".

In summary people just want a party or a person whose victory will benefit them not minding the consequences to others.

N/B: There comes a time when people generally become fed up of a system, in such situation if you develop a manifesto that tackles that system and show past results of you standing against such a system, the people will support you massively. A case study is the 2015 election, President Buhari proved to be the solution to a corrupt nation by his past records of war against indiscipline.





If these roles aren't included in your campaign organization structure, you're headed for trouble.Number 1 is the most i...
15/03/2022

If these roles aren't included in your campaign organization structure, you're headed for trouble.
Number 1 is the most important and obvious.
Let's begin
1)Campaign Manager: The campaign manager is responsible for the creation, implementation, and overseeing of the campaign’s strategic plan. The manager reports directly to the candidate.
2) Communications Director:
The communications director heads the team for communication, and oversees all campaign interactions with media outlets as well as with the press.

3) Field director: The field director has the role of leading the campaign’s grassroots mobilization.

4) Finance director: This role is responsible for creating and executing a campaign’s fundraising plan.

5) Social media director: This role becomes relevant due to the great influence of social media in the way people think, the social Media director creates and executes strategies and tactics for reaching target audiences across social media platforms.

The best way to guarantee good governance is to be part of it.Opinions are good but not enoughThe society needs action f...
14/03/2022

The best way to guarantee good governance is to be part of it.

Opinions are good but not enough
The society needs action from you!

Africa needs people who will take the bull by the horns and contest for office!
Africa needs people who will get their PVC and vote!
Africa needs people of action!

Our job is to help this kind of people succeed.

Congratulations once again for making the decision to serve the country and humanity.

Happy weekend dear Nigerians!The country today has so many problems.If you were made president, tell us in the comment s...
11/03/2022

Happy weekend dear Nigerians!

The country today has so many problems.

If you were made president, tell us in the comment section which issue you will tackle first.

Social media has become a huge part of politics in the 21st centurySo much to the extent that a single presidential twee...
09/03/2022

Social media has become a huge part of politics in the 21st century

So much to the extent that a single presidential tweet can make news headlines.

Here are ways you can use social media to advance your political ambition and win the hearts of the public.

1) Engage the public with Live Videos: Issues come up everyday, issues that affect people, you can go live and have conversation with the people, get to know how they feel about policies and issues.

2) Fact check before publishing: Before making a post ensure you fact check, and verify the source.You must ensure it's authentic.

3) Deal with bad comments: Watch out for bad comments or trolling, know when to respond and when it's better to be silent.

4) Consistently ask questions: Consistently put out strategic questions to your audience. Ensure to respond to all comments .

5) Employ visual content: Research has shown that people will rather watch a video than read a text, individuals spend more time on visual content than write ups.

Today most campaign organizations have seen the reason to create a social media manager or strategist.

The goal is simple:
Get your message to as many people as possible!

Yes women can be better politicians!A woman can be President!We join the world to celebrate women making impact in diffe...
08/03/2022

Yes women can be better politicians!

A woman can be President!

We join the world to celebrate women making impact in different industries.

Happy International Women's Day!






The Comedian PresidentThe world was shocked when Volodymyr Zelensky, a comedian, won the presidency of the now Russian b...
07/03/2022

The Comedian President

The world was shocked when Volodymyr Zelensky, a comedian, won the presidency of the now Russian beseiged in 2019.

This once again revealed the beauty of democracy, and it is that we can decide our destiny and determine our future.

Though the political terrain in Nigeria is different, our constitution makes it very clear that it is possible for you or anyone who is a full fledged citizen to become president.

Politics is not for a selected few, it is for everyone.

It is our collective responsibility to build our country to the standard we want.

What To Do!

Get your PVC!
Join a political party!
Join a movement!
Make your opinion known!
Get involved in the process!






The Power Of Family In Politics.“The only rock I know that stays steady, the only institution I know that works, is the ...
04/03/2022

The Power Of Family In Politics.

“The only rock I know that stays steady, the only institution I know that works, is the family.” –Lee Iacocca.

If you don't hear this now, you may not hear anywhere else...
You see, if you cannot to convince your family (people who already like and trust you) to support your political ambition, how then do you hope to convince the masses to vote for you?

A good campaign must start from the grass roots (the root of the roots). In the definition of family; Family is the smallest social unit.

You must first rally and gain support of your spouse, siblings, children, parents, uncles, aunts, cousins, distant cousins, even in-laws the list goes on. When you engage your family, you also engage their spheres of influence.
Family can support you in areas of financial and emotions support.
They can also lend you their influence.

Have in mind, the typical African society tends to give more value to individuals who have strong family ties.

Never neglect the power of your family in campaign.






There is one thing to remember the moment you mount that stage meeting thousands of people who have now turned their att...
03/03/2022

There is one thing to remember the moment you mount that stage meeting thousands of people who have now turned their attention towards you,

And that is you have few minutes to not just tell but show these people that you have the capacity to lead them....

Now it's time to speak,

However in course of preparing that speech, if you didn't include any of these, then you may as well try again in the next election...

1) A story of the people's people's most pressing problems

2) A well thought out solution to the problem.

3) A message of hope.

4) Simple and direct sentences.

5) Strategic repition of the key theme.

The aim is to connect with your audience, show them you understand their pain and you are just like them.

Your speech should not just tell them you have the solution but should tell them.. YOU ARE THE SOLUTION!




Voter engagement is very crucial in getting citizens to vote and have a say in their future. If you want voters to come ...
02/03/2022

Voter engagement is very crucial in getting citizens to vote and have a say in their future.
If you want voters to come out in their numbers to vote for you, you must creatively develop a voters engagement strategy.

So here are 3 practical steps you can follow to engage voters.

1) Use Social Media: Thanks to social media you can easily interact with your supporters.
Your supporters can follow all your campaign trends and access you easily. Your job is to consistently dish out content that resonates with the minds of voters

2) Educate people about the importance of voting as an act of civic engagement: You can engage voters by enlightening them on the consequences of apathy and the power of their votes. At this point you may not want to sound all political, the goal is to appear neutral.

3) Organize and Support Community festivals: Most communities have festivals they hold dear, ensure you find a way support these festivals. This way you can get the voters excited about the coming election.

In the long run people will vote for who they like...
Therefore you must register your name in the hearts of voters.

P.S That's how they become your supporters.





As the month of March starts, may it be the start of greater things in your life. May the new month usher in a period of...
01/03/2022

As the month of March starts, may it be the start of greater things in your life. May the new month usher in a period of greater progress, good health and happiness for you.

Happy New Month from Frigate Limited.







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