Localization Matters by Monica

26/04/2017

Do you have your ticket for our SEO workshop in Amsterdam? The Early Bird sale ends soon!

You can register here: http://ow.ly/JyRA30bbYJt

18/04/2017

Labbrand tested 1,000 possibilities to come up with a Chinese brand name for Airbnb. Still, there was a backlash against the final choice.

09/04/2017

Social media is playing an increasingly important role in how everyone, from translators to truck drivers, access industry information, market their skills, and find potential customers. This is es…

06/04/2017

www.smartling.com How is translation and localization like music? Translation is both art and science. Professional human translation is the gold standard of...

31/03/2017

Last February, the All-round Translator (ART) organised a workshop in Leiden. It was a great learning experience! Here is my review of the workshop published by the ITI Bulletin. Kudos to the workshop leader, Alessandra Martelli, and the organisers, Dorota Pawlak and Ellen Singer! ART - The All-round Translator

28/03/2017

http://www.npr.org/sections/alltechconsidered/2017/03/20/520832901/finding-a-pedicure-in-china-using-cutting-edge-translation-apps

On a trip to China, NPR's Aarti Shahani took a detour in search of a pedicure, with help from some of the latest voice translation apps. These tools could radically change how you travel abroad.

19/03/2017

http://www.crainsnewyork.com/article/20170315/SMALLBIZ/170319925
Behind the scenes of success: The founders of a muti-million dollar translation company have to resort to the help of mum to solve their dispute. 😃🙃

Long and bizarre fight for control of the translation company is poised to end now that a founder's mother has agreed to side with the other side

20/02/2017

Snapshots from the ART's transcreation workshop - what a great day!

A quick look into the ART Transcreation Workshop in Leiden in February 2017

10/02/2017

https://phraseapp.com/blog/posts/get-your-money-back-optimizing-localization-roi/

A well explained post on how to look at ROI in localization projects. I might not agree on everything (see my comment on the linguistic part), but it has some good insights.

Return on investment or RoI drives most business activities projects, and localization should not be an exception: This is our guide for a first look into your localization RoI.