28/08/2026
Behind the assortment 💐
A different kind of visit for Robin today, visiting the Marginpar team and taking a closer look at the story behind an assortment we know well.
While many of the growers we work with are just around the corner, Marginpar’s flowers come from much further afield. More than 100 varieties are grown across several farms in Africa, creating a broad and distinctive range with a strong focus on quality, new varieties and continually improving existing products.
That variety stretches across several product categories within our buying team. Each of our buyers has their own specialisms, which means several of them select Marginpar flowers as part of our daily assortment.
Much of Marginpar’s product is traded through the auction. But good buying has never been just about what appears on the screen. Our close contact with Marginpar’s sales team means we keep talking product, follow new developments and exchange what we’re both seeing in the market.
Robin: “It’s a really strong range. There’s always something new coming through, while they keep improving the products we already know.”
It all starts thousands of miles away on farms in Kenya, Ethiopia, Tanzania and Zimbabwe. From there, the flowers travel to Aalsmeer, where the varieties we select become part of our assortment before continuing their journey to customers across Europe and the UK.
The link between origin and destination. That’s where we come in. 🧡🤝🏻
