optimate.me

03/02/2025

optimate.me is a trans-Tasman business!

Read more about our recent merger with an Australian-base company🦘

We are thrilled to announce that optimate.me and Evolution Marketing, an Australian-based company operating in the same field, have officially merged. Both organisations recognised the alignment of our values and goals and the potential for an even stronger future together.

28/01/2025

Let's stir the pot 🥣

vs 🛠

Learn more in one of our most visited articles from last year!

Choosing the right sales software is a pivotal step for a business. Both systems seem to do the same thing on the surface but what are the actual differences?

21/01/2025

Curious about how the FIRST-EVER Pipedrive event in ANZ looked like?

Check out our highlights video!

Learn more about Pipedrive here: https://www.optimate.me/pipedrive

Get a glimpse into the FIRST EVER Pipedrive event in ANZ.Afternoon full of bulls**t-free talk about CRM, what do stakeholders need from their systems, how to...

16/01/2025

Hello optimate.me New Zealand & Australia!

Tom and Darren, our new CEO and COO talk about the aftermath of the merger in the video below!

For more info, head to our website https://www.optimate.me/

Tom Risbrook and Darren Flood are excited to announce the merger of their companies – New Zealand-based optimate.me and Australian-based Evolution Marketing.

08/01/2025

Exciting News!📣

optimate.me and Evolution Marketing merged at the end of last year!

Evolution Marketing is an Australia-based company in the same field as optimate.me. We first began discussing a potential merger about two years ago and after extensive planning and paperwork, we’re excited to announce that the merger is official.

The optimate.me name and brand will remain, and the Australian branch (formerly Evolution Marketing) has adopted it over the last couple of months.

For our current and future customers, nothing will change in terms of service quality or ethos.

We remain committed to our mission of providing bulls**t-free advice and delivering meaningful solutions that help businesses scale with software.

Read more in the article here: https://www.optimate.me/articles/optimate-me-and-evolution-marketing-have-merged

We are thrilled to announce that optimate.me and Evolution Marketing, an Australian-based company operating in the same field, have officially merged. Both organisations recognised the alignment of our values and goals and the potential for an even stronger future together.

20/02/2024

What is the best merchandise? 🤔

We will getting some new merch soon and we're wondering - what do people truly love receiving? After brainstorming at the office, we thought, "Why don't we ask people on LinkedIn?"

Here's what's on the table so far:
T-Shirts 👕
Hoodies 🤙
Caps 🧢
Keep Cups ☕
Notepads & pens 📒

What is a merchandise item that you like? Help us, please! Any ideas are welcome!

02/02/2024

Are you in the B2B sector? Then this article is for you!🫵

Read why we at optimate.me use Act-On Software Marketing Platform to scale our business.👩‍💼

Ever wondered why you should choose Act-On as your B2B marketing platform? Sit back and read our 7 reasons why we at optimate.me use Act-On to scale our business.

16/01/2024

It's always so valuable to have some face-to-face time with our software partners. Looking forward to some exciting things to come in 2024 with our partners SugarCRM. Thanks to Adam Frank for making the trip!

21/12/2023

That's a wrap from optimate.me in 2023!🏆

We had a fantastic year at optimate.me. We partnered with some amazing new clients, honed our expertise in the Agriculture and Retail industry, delivered our biggest project since inception and welcomed some epic new members to our team.

To commemorate these achievements, Tom and James treated the staff to some fun and friendly competition. At our end-of-year party, we raced around the electric go-kart tracks to let off a bit of steam and followed it up with a delicious Italian dinner🥘.

Thanks , for being such good sports and letting our shenanigans continue with some festive wig-wearing! We hope everyone has a wonderful and restful holiday period and we can't wait to see what 2024 has in store. See you in the new year! 🥳🎉🎊

18/12/2023

Did you address your customer's needs in 2023? 🤔

As technology and society continue to evolve, so do customer needs. Understanding these changing needs were crucial for businesses to remain competitive and relevant in 2023. In this article, we explored the top 6 emerging trends in customer needs that businesses should be aware of. How did you do?

https://okt.to/7QkT4M

As technology and society continue to evolve, so do customer needs. Understanding these changing needs is crucial for businesses to remain competitive and relevant.

07/12/2023

How to Implement Act-on Marketing Automation Into Your Business

As marketing automation specialists, we thrive on implementing software into our customer's businesses. When it comes to our preferred marketing automation software, Act-on, we know exactly what it takes to get it up and running in your business. Take an in-depth look at our implementation approach: https://okt.to/oFTtxD

.me

05/12/2023

With attention spans getting shorter and shorter, time is of the essence. This means, as a business, you want to maximise your output, whilst minimising your input. This is where automated services come in. This article will take a closer look at the rise of these types of services, specifically marketing automation and how they are making our business lives easier. Read the full article: https://okt.to/9oPE3Z

.me

A common(and smart!) business objective is to capture your audience's attention. With attention spans getting shorter and shorter, time is of the essence. This means, as a business, you want to maximise your output, whilst minimising your input. This is where automated services come in. This article...