17/06/2026
Some businesses treat marketing like a parachute — they only pull the cord when sales slow down or a competitor launches a new campaign. This reactive cycle is expensive and time wasting as it leads to rushed ex*****on, fragmented messaging, and an inconsistent approach.
Because marketing takes time to build momentum, deployment is never instantaneous. To survive the drop, you don’t just need a parachute - you need to be proactive and build a flight plan well before you jump.