Moller Harrison Consulting NZ

20/10/2026

Ever find yourself scrambling late in the week just to get a social media post out?

Last-minute posts and generic 'AI slop' can actually hurt your reach and credibility.

Planning your social media content in advance helps you build algorithm trust, drive higher engagement, and protect your brand reputation.

My latest blog sets out how content planning can become your secret weapon for rankings, relevance, and reputation.

https://www.mollerharrison.co.nz/post/social-media-content-planning

15/10/2026

This week I've had a couple of meetings with some small business owners, like myself.

A common theme was that we are all so busy helping other businesses with their marketing and other services, that we are often not good at marketing ourselves.

Let’s be honest, putting yourself out there can feel deeply uncomfortable. It doesn't feel natural to talk about your achievements - especially when you’re used to being the person behind the scenes and not at the forefront.

The hard reality is though that if you don't talk about your work and how great it is, nobody else will!

So here's my challenge to you today. Post an update, share a case study or a testimonial, and tell everyone why they should work with you.

13/10/2026

Eye-catching trade stands get attention, but a proactive team and smart lead activation are what deliver real ROI.

Nothing kills interest faster than staff standing around looking awkward or staring at their phones!

Pick people from your team who can easily engage visitors in conversation. Using interactive experiences like a golf putting challenge, trivia game, or prize draw really help with this.

Pairing these activities with a clear call to action will then help to turn casual foot traffic into a warm sales pipeline.

07/10/2026

Precision matters in business communication.

That tiny punctuation mark right before 'and' in a list is the ultimate tool for corporate and professional clarity.

Consider, for example, how a missing comma can alter financial accountability -

Without it: 'The budget allocates funds for marketing, research and development.' (That could imply that research and development share a single pool, or that marketing is separate while R&D are lumped together.)

With it: 'The budget allocates funds for marketing, research, and development.' (Instantly clarifies that these are three distinct, independent departments receiving dedicated focus.)

Precision in business writing prevents costly misinterpretations and keeps your communications crystal clear.

30/09/2026

Happy International Coffee Day!

If you know me, you know I run on coffee. It’s the absolute non-negotiable kickstart to my day and helps fuels my writing process.

But beyond the caffeine, my favourite thing about a good cup is the connection. There’s nothing quite like sitting down, catching up, and meeting with wonderful people over a fresh brew.

Here’s to the fuel behind the stories and the conversations that make it all worthwhile and, if you're on here and we haven't caught up in a while, let's arrange a coffee date!

29/09/2026

Maintaining marketing momentum during economic downturns isn't just about spending, it's about staying visible when competitors go quiet.

As noted in this article by Annabel Lush in the latest Marketing Association newsletter, history shows that brands maintaining visibility during tough times are those that come out ahead.

The well known case study of Coca-Cola, who famously sustained its advertising and distribution through World War II and other economic downturns, while competitors retreated, has always stuck in my mind. By remaining visible and emotionally connected to consumers during times of crisis, they transformed a short-term gamble into decades of global brand dominance.

Remember that downturns eventually end, but the brand memory you build by staying visible lasts a long time. https://marketing.org.nz/resource-hub/brand/tough-times-tough-marketing?

20/09/2026

Over the years I have shared media interviews I've done for various commercial projects. However nothing, not even my media training, could prepare me to be the spokesperson for our family following the death of my uncle due to a criminal act.

I now have much greater empathy for the victims of crime - especially people who have lost a loved one. There is no playbook for this not even for a professional communicator like myself.

Last week we finally got justice with two of the men on trial being found guilty of arson and manslaughter, with one having already pled guilty for arson.

I am incredibly grateful to the police who have been exceptional. Not only did they secure these convictions but also a conviction for burglary. They kept us updated every step of the way and showed a huge amount of compassion and care for our family. We also received amazing assistance from our Court Liaison and Victim Support.

We sadly read about these crimes all the time but we never think that it will affect us directly. Having been through this process over the last 22 months I wouldn't wish it on anyone.

On the day Ian Moller died in hospital, two men received gang patches at nearby cemetery.

16/09/2026

It’s easy to see why so many small businesses lean on a page. It’s quick to set up, free, and puts you right where your audience is scrolling. However it shouldn't be the window to your business.

It is said that around 80% of buyers research an organisation online before making a decision. A dedicated website not only signals a real and established operation, it provides information that Facebook often doesn't.

For example, my husband is a Coeliac. Before we go anywhere new to eat I go to the restaurant's website to see if there are gluten free options for him. If an eatery doesn't have a website and I can't see a menu - we simply don't go there.

Your website doesn't need to be complex or expensive, it just needs to give prospective customers the exact information they are searching for. Plus, it will give your business a crucial boost on Google.

08/09/2026

According to a recent NZ Herald article, around 36% of Kiwis use ChatGPT every day to do work-related tasks including writing & communication. (There will be more people using other AI platforms no doubt as well).

It made me wonder - 'Is AI making us lazy?'

Are we really leveraging AI to free up brainpower for deeper, higher-value work or are we just letting our creative skills fade away?

02/09/2026

Always lovely to get great feedback from clients.

Thanks to Ann Tod, the President of the Rotary Club of Auckland (C*D), for these lovely words about my work on the recent World Press Photo Exhibition in Auckland.