GoodSense

12/11/2025

10/07/2025

Which can you check off? Drop a comment below and tell us if you’ll be signing up to our online beginner's course, Grow Your Own Clean Kai.

Click the link below to sign up today - https://www.papawhakaritorito.com/online-courses .

29/11/2023

Please come over to our LinkedIn to see what we're up to > https://www.linkedin.com/company/goodsense
or click below sign up for our quarterly ethical marketing eNews - you can unsubscribe at any time https://goodsense.co.nz/enews-sign-up-landing-page/ >>

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23/10/2023

06/10/2022

Here's what we said when Newstalk ZB invited our Kath Dewar to talk and Coke's sponsorship yesterday evening - "a clear example of greenwashing" and a wake-up call to events and organisations to be wary of whose dirty dollars they take in sponsorship. Good to hear Heather du Plessis-Allan Drive say on-air how the sponsorship is an 'own-goal' for Coca-Cola as it made her realise they are a major polluter and talk about her own concerns. Thanks Brooke Hobson for reaching out to have Kath back on Drive

Coca-Cola is confirmed to be sponsoring the Cop27 climate change summit. This choice has caused some backlash, as Coca-Cola as a company has a reputation for being a contributor to mass pollution. Kath Dewar, the founder of GoodSense marketing is here to weigh in on this decision, a...

24/08/2022

We're now officially 'good'! GoodSense is now B Corp Certified!

https://lnkd.in/gKz9_vbP

You don’t have to take our social and environmental responsibility on trust anymore – we’ve just become a Certified B Corporation!

We’ve always said third party certification matters when sustainability claims are being made and now we’ve done the work to earn certification ourselves.

As a Certified B Corp, we’re now one of 75 businesses in Aotearoa, and over 5,000 worldwide, accredited as meeting the highest standards of social and environmental performance, accountability, and transparency. We’re excited to have our business verified in this way, to connect with the B Corp network and at the insights and benefits this connection will bring our team and clients.

The B Corp Certification has helped us up our game and commit to ongoing improvement as we work with other B Corps here, to re-shape business into a force for good. It underpins our ethical marketing excellence and our leadership in sustainability since 2010. It means our Australasian team of experienced, strategic marketers and our proven, collaborative methods, are backed up by world-class best practices in sustainable business.

It was a lot of sustained hard work to meet the grade and we are very grateful to Ian Harvey, Tim Jones - That B Corp Bloke and Mike Carroll who became B Corps ahead of us and supported or inspired us on this journey. Qiulae Wong Kira Day Katie Whittaker and Adele D'Souza in the B Lab Australia and New Zealand rōpu - thank you so much for the very warm welcome. Andrew Davies - we made it!

Huge gratitude to Louise Compton and Jo Patterson for all the persistance and hard work and to Kate for getting us underway and clear on all the necessary detail last year.

This isn't a journey that ever stops but for now we are celebrating!!

Ngā mihi, Kath

GoodSense ethical marketing is now officially good! As a Certified B Corporation, we’re accredited for social and environmental performance, accountability and transparency.

29/06/2022

We love our and clients but we do enjoy it when we can smear a client's products on our faces! Thanks Tania Cibulskis for your wonderful plant-based, fragrance free, NZ and ethically made Scenturie range! https://scenturie.co.nz

25/05/2022

Thanks Heather du Plessis-Allan Drive for having our MD Kath Dewar on air to talk about Coca-Cola and on Newstalk ZB this week. Yep, they really are just doing what is necessary, and yep, they really do have a business model that relies on producing 100b single use plastic bottles, and nope, attaching the bottle cap really isn’t the big fix they’re selling it as. If you want to change the system that lets them get away with it, email [email protected] and tell them you’re in favour of the Container Return Scheme. That's a real 'small change for a big impact'. Listen to Kath www.newstalkzb.co.nz/on-air/heather-du-plessis-allan-drive/audio/kath-dewar-theyre-only-slightly-ahead-of-what-they-have-to-do/

18/05/2022

A shout out to our fab client Anneke Jochem founder at EB+FLO Active clothing - made right here in Tāmaki Makaurau 🧵🇳🇿🧵 in the most ethical and environmentally responsible way possible. https://ebflo.co.nz

Kath Dewar loves her organic merino skirt with THREE (Yes 3!) pockets!

Every detail of the business is ingeniously remade to be better for customers and nature. One of the perks of our work is getting to discover and buy from awesome new businesses like EB+FLO!

Natural, sustainable, ethical clothing, EB+FLO build you better clothes for an active life. Their garments are made from premium organic, natural fabrics. Including Cottons (ACO), Merino Cottons (jersey, fleece) and Bamboo. These are industry tested, ethically sourced, biodegradable, and certified using sustainable farming (OEKO-TEX 100. ISO14001 ENVIRONMENTALLY MANAGED. LEIP PRODUCED* (Low Environment Impact Process).

You can order online here > https://ebflo.co.nz/

We loved being able to support Anneke Jochem with marketing planning with the support of Tātaki Auckland Unlimited Thanks to you Allanah Robinson for working with Anneke and to you Louise Compton for all the process support 🙏🏽

12/01/2022

Well here we go 2022! We're back, refreshed and lightly sunkissed. Hoping if you've had a break it's been good and your year has happiness ahead. To start, we're celebrating a new rising star in NZ's tech sector - Security as a service start-up from 2021 Onwardly by Phil Howie and Laura Bell who closed the year with their first $1 million capital raise. Tino pai! More on the bit we did to help the marketing here > https://lnkd.in/gKeF4HVZ

Onwardly is a new, rising star tech company making it easier for other tech companies to confidently and easily get their security sorted.