Behind the Brand: Hair & Beauty is our Business

Behind the Brand: Hair & Beauty is our Business Hair & Beauty is our Business
AGENCY: behindthebrand.co.nz
SHOP: btbhb.co.nz

19/06/2026

Sometimes all ya need is a cheeky lil toner 🪄

Root refresh and a tone down on those mid-lengths and ends makes all the difference ✨️

17/06/2026

Push it up. Turn it up. ✨

Instant volume, lasting body and touchable fullness for fine to medium hair. Wondher Push Up gives you the lift you want with the protection your hair needs.

Salon owners:“Give me the salon business advice in one sentence.”Lynden:“Know your wage ratio.”Your wage ratio is one of...
14/06/2026

Salon owners:
“Give me the salon business advice in one sentence.”

Lynden:
“Know your wage ratio.”

Your wage ratio is one of the simplest ways to understand the health of your salon.
Formula:
Total Wages (including KiwiSaver) ÷ Sales (excluding GST) × 100
Quick benchmark guide:
🟢 Under 40% = Looking good
🟡 40–50% = Healthy
🟠 50–60% = Time to pay attention
🔴 Over 60% = Warning sign
A high wage ratio doesn’t automatically mean you’re paying your team too much.
Often it’s a sign that prices, bookings, rebooking, or client frequency need attention.
Numbers don’t have to be scary. They’re simply clues that help you make better decisions. ✨

13/06/2026

Refresh and lighten for this golden haired beauty ✨️🫶

We love warm tones for Leanika, they brighten her up and compliment her perfectly.

Warmth with purpose is next level *chefs kiss*

As always using the beautiful colours from

Hairdressers, be honest...How many of us have developed trust issues because a colour didn’t do what it promised? 😅One o...
11/06/2026

Hairdressers, be honest...How many of us have developed trust issues because a colour didn’t do what it promised? 😅

One of the things our stylists tell us they love most about Professional by Fama is that the tones are genuinely true to tone.
When ash means ash, beige means beige, and violet means violet, you can lean into your colour reliability, and have a lot more fun.

SHOP: btbhb.co.nz or through the link in our bio
IYKYK 😉

Happy Pride Month 🌈Let’s be honest… is it any surprise that hairdressing has such a vibrant and diverse Pride community?...
08/06/2026

Happy Pride Month 🌈

Let’s be honest… is it any surprise that hairdressing has such a vibrant and diverse Pride community?
We’re an industry built on creativity, self-expression, individuality, transformation, and colour. Lots and lots of colour.

Every day, hairdressers help people express who they are, feel more confident in their own skin, and show up as their authentic selves. That’s something worth celebrating.
This Pride Month, we’re celebrating the incredible LGBTQIA+ members of our hairdressing community who make our industry richer, brighter, more creative, and more welcoming.
Because just like the colour wheel, our industry is at its best when every shade has a place.

Happy Pride Month from all of us at BTB Salon Services 🌈✨

06/06/2026

We love a refresh 🫶

Added some vibrancy to Emily's lush mahogany copper 💃

Such amazing hair to work with ✨️

Salon conflict hot take - most of us walk into conflict convinced of two things:I’m right.They’re wrong.But what if neit...
06/06/2026

Salon conflict hot take - most of us walk into conflict convinced of two things:
I’m right.
They’re wrong.

But what if neither is necessarily true?

Another gorgeous colour by  😍Using Absolute 8.34 + 8 and 20vol Got a technical question? Want help with a mix or formula...
05/06/2026

Another gorgeous colour by 😍
Using Absolute 8.34 + 8 and 20vol

Got a technical question? Want help with a mix or formula? Emma is always happy to help!

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Parkway Drive, Rosedale
Auckland

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