28/09/2026
❓Do you feel like your life is one long game of “Whack-A-Mole” ❓
❓Do you have a Strategy❓ Do you even REALLY know what that means❓
As A.I. 🤖 accelerates tactical ex*****on, and fear driven 😱employment environments generate the perceived need to “be seen to be doing something” people are jumping to action 🎬and often losing sight of the business and personal purpose.
Explore this real-life example and gain some practical approaches to help you integrate Strategy & Tactics and move from being🤹 “busy” and to being 💎 “value adding & effective”.
Watch this week “5-minute insight” …then SUBSCRIBE to make sure you never miss one!
https://www.youtube.com/channel/UCA_K_BxgG2EkL3vTt9_I9aQ
…and discover what an ancient Greek king has to do with the modern business world 🌎!
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Landing at Kai Tak airport 🛬in Hong Kong was a feat of combined Strategic Positioning🎯 and Tactical Ex*****on 🦾for even the most experienced of pilots. 👩✈️
It could be terrifying for passengers🫣 and fatal accidents were frequent⚰️. Luckily it closed in 1998. 😄
Sunday, Hong Kong, monsoon season⛈️, 2015, drizzly, grey, overcast⛈️ - a bit like a humid Manchester! 👹
I landed at Chek Lap Kok🛬 airport in a tropical storm🌪️. It was a *bumpy* experience. 🤮
But, as usual, unlike Kai Tak, the only time I ever feared for my life😱 was on the 🚕taxi ride to downtown. I’m sure that the ability to drive 🛞prohibits you for being a Hong Kong taxi driver. 🚖
Monday morning. ☔️The account executive and I walked along the 🚃tramline and up the hill ⛰️towards the customer. 🤴
It was still early and the humidity was handleable🛁 – a bit like walking through a warm 🏊swimming pool. A real test for the anti-perspirant. 😓
The building was across from the⚰️ Tsuen Wan Cemetery⚰️. *If I walk up that hill again, I’ll be taking up residence*☠️ I thought to myself.
But of course, “face” 😾demanded that I pass the test. ✅
So, I smiled, 🙂 looked cool😎, and we walked across the road🚶 and up to the 14th floor.
The CFO 🤴of a large international finance organisation💰 had asked us to run a workshop session for his senior vice presidents. 👯
He was Hong Kong born and bred, and like many senior Hong Kongers at that time, educated in the United States. He was a great example of how combining East & West viewpoints can provide a real innovative insight.
“I want you to do some strategic planning🎯 and enablement👨🏫 with the senior business team.” He started.
“We employ great tactical ex*****on people🦾, but they tend to ´jump to action´🎬 and react to the loudest most powerful voices🤬” he started.
“They need to become strategic🎯 business value💎 focused and prioritise, 🔢plan 📊and execute🪓 to maximise that whole organisation outcome🛞 rather than just doing things to keep the connected people🤬 happy.”
I nodded as I understood exactly what he meant😍. At his request, we had had a 1 on 1 private discussion🕵️♂️ on Sunday evening. As in many areas of Asia, Pacific & China it allowed a level of openness🤝 that is not always advisable or culturally acceptable in a more public environment. 👀
He had talked openly about the reality of the organisation and the volatility📈 that the changing political and cultural environment👮♂️🚓 in Hong Kong was causing. It was a critical meeting. ✅
The workshop started mid-morning, 🕚 with 5 or 6 of the CFOs senior leadership team👯 – business and I.T. - in a meeting room on the 14th floor. 🏢
In true Boy Scout tradition, ⛺️ I had researched the business context & environment and created a draft Strategic Value Framework. 💎
The team refined the draft Framework💎 and agreed it was a good✅, easy to understand✅ statement of business purpose, goals and situation - 🎯the Strategic Whole Business “WHY.” 🎯
We then listed 📋the initiatives & activities that were “critical strategic topics” 🔥for them.
We tried to link each topic into the Framework🔗. The team was able link all of them to at least one element✅ – showing they all contributed to Whole Business Value. 💎
At the same time, we assigned rough cut priorities🔢, outcome measures🚦, and “high medium low” style implementation difficulty and business impact ratings…
… AND (always the most difficult of all) the real person🤔 accountable for the outcome.
At the end of Day 3, the account executive & I took the CFO🤴 privately through the “emerging findings and results”. 🤯
“This is great” the CFO🤴 said. “You know, the people process 💪is as important as the output📚, but I can’t wait to see the detailed ex*****on plans📈.”
At that point vacations🏖️, a major acquisition 🤝and monsoons 🌪️got in the way. So, there was a delay until we could schedule 📆the next detailed action planning session.
It was 6 weeks later, 📆 when we were back in the same meeting room at the top of the hill. ⛰️ I had taken a🚕 taxi this time❗️
“Let’s start by reviewing our agreed list of critical strategic topics” 😀I said, thinking this would provide a good refresher🤔 and accelerate progress. 😍
There was a 🤐silence for what seemed like hours. One of the senior I.T. guys 🤖broke first …
❗️ “Actually, I don’t think that any of those topics are that important now❗️”
_______________________________
Strategy 🎯 & Tactics🧱
Two commonly used words BUT if you ask most people, they will struggle to express the difference between them.
I see Strategy as the longer-term Vision or Purpose. 🎯 Tactics as the “stepping stones” 🧱 that build to that purpose.
Strategy is about winning Wars, Tactics about winning Battles.
Success only comes by considering them separately but ensuring that they are integrated. In effect, linking the Tactical “WHAT” to the Strategy “WHY.”
In our VUCA 💥world, A.I.🤖 helps you quickly & easily “do things.” Linked with perceived threats to jobs🔥 it has stimulated many people to ignore purpose 🎯and “jump to action” 🎬in the rush to be seen to be “doing something.” 🤹
This has been identified 📣as a major factor in the poor ROI🙁 of most A.I. projects.
So, in our current world 🌎 it is even more vital to keep Strategy & Tactics separate, clear and integrated.
It is surprisingly easy to do with just a small change in mindset.
💎Strategic Value Framework so everyone can link their WHAT with WHY.
🧱All Tactical change initiative becomes separate & distinct “stepping stones”.
🔗Each initiative MUST be linked to the Strategic Value Framework.
🤑Use familiar, existing governance methods for each type of initiative.
🔮A Strategic Portfolio Management process patrols Whole Business Value.
🤩You continuously challenge the initiative mix to optimise Whole Value.
This “separate but linked” concept makes it easy to CONSTANTLY challenge⚔️ the initiative mix 🎛️to optimise both relevance 🛎️and Whole Business Value. 💎
It becomes easy to both accommodate real life volatility 📈AND lever advances in ex*****on capability & technology🤖 providing responsiveness✅, resilience✅ and agility✅.
In our volatile📈 & uncertain A.I. world🤖, this approach provides a guide🐕🦺 and safety net🥅 to help identify if a Tactical initiative is “STILL the right thing to do” ✅or if it should be upscaled⬆️, scaled back⬇️, refused ⛔️or even terminated✋.
Without integrated Strategy & Tactics you will have a pile of stepping stones🧱 - but no path across the lake!
___________________________
I took a deep breath. “OK let’s review the current situation and critical strategic topics then.” 😇
We effectively repeated the first workshop 🔂& created a list to reflect the current situation.
❗️It was completely different from 6 weeks ago❗️
We merged the new list🆕 with the old and then worked to link 🔗each of the topics to the Strategic Value Framework. 💎
Some of the new topics couldn’t be linked😱. The team considered revising the Framework to accommodate – but they all agreed that it was correct. ✅
“This doesn’t have a Strategic Business WHY” ❗️ one of the business VPs said.
The whole team nodded 😍and decided to scrap the topic. 🚮
Several others went the same way. 🚮🚮🚮
Later, in private, some of the team described these as vanity projects 💩that connected people 🤬had forced upon them.
Having reviewed the entire list, 📋we sorted it by rough cut business impact💥 and difficulty 👻to form a draft phased plan.
😈*Time for the next step* I thought. 😈
“Ok let’s look 🔍at these one last time…. item 1….is that strategic or tactical❓….is it a project or business strategy❓…is it a WHAT or a WHY❓”
This triggered detailed and animated discussions🤯. After 20 minutes or so the group consensus was🤓:
“It’s a project, so a 🧱WHAT - but it is 🎯strategic because we have linked it to the Strategic Value Framework 💎which gives it a Business WHY.”
😈*Excellent* 😈my brain said in a Mr Burns from the Simpsons voice.
“Ok how about item 2” ❓ … 2-minute discussion this time….” same again” was the response.
We rocketed 🚀down the rest of the list📋 in about 10 minutes …. all WHAT Tactical projects.
“You notice the Strategic Value Framework💎 - the Strategic vision 💎– the Whole Business WHY💎 - has stayed the same over these weeks” I volunteered as I drew on the whiteboard. ✍️
Nods all round. 😍
“All these topics are Tactical projects🧱 - individual components”
Again, nods all round. 😍
“The only thing that makes them worthy is that they are linked to the Strategy💎. If they weren’t then they are at best a waste of effort😱 - at worst damaging distraction for the business.” 😱
I paused. 😎
⚔️ “To paraphrase Sun Tzu” I started “Strategy and Tactics MUST be distinct and separate BUT must always be linked and continuously optimised to account for changes in real life” ⚔️
This triggered another animated discussion. 🤺 I let it run and watched as “lightbulbs” 💡 went on.
“This way, we can flex to change and easily right scale activities to optimise whole business outcomes” one VP said excitedly. 🥰
Another VP was franker, 🤗ignoring potential political repercussions 👮♀️ “If there isn’t a high value link to the Strategic Framework💎 when connected people 🤬try to force us to do something - then we can refuse⛔️… like we scrapped those ones earlier🚮”
😍Enthusiastic nodding from everyone. 😍
I suppressed another *Excellent*…😈and smiled …
🚀The change that followed was amazing. 🚀
This team had always been excellent at ex*****on, 🪓now they had a simple way to continuously ensure everything they did maximised strategic business purpose and outcome. 💎
They drove a step transformation 💹in business flexibility✅, strategic outcomes✅ and business value ✅in a very volatile environment💥. The CFO🤴 was very happy!
Now look, there is nothing new🧑🦳 in the need to link strategy 🎯& tactics🧱.
Throughout history 🏰there are many examples where doing so led to success✅… and failing to do so led to disaster. ❌
My favourite is the man who inspired the term “Pyrrhic Victory.”
Pyrrhus of Epirus, 🥷was a master tactician who won every component battle⚔️ but lost whole wars disastrously💥🚽.
Each tactical change 🧱activity must be in support of the Strategic Purpose and Goal. 🎯 Every tactical “WHAT” must be linked to a strategic “WHY”.
If not, then the activity, even A.I. accelerated and enabled activity, is wasted and counterproductive.
⚠️You are simply doing the wrong things, more efficiently and faster⚠️…
…And, even if it looks like you are winning😎 - you will lose in the end. 😱
I have spent 25+ years honing practical & pragmatic approaches for developing and growing a success mindset in people. 💎
🤝 CONTACT ME to discuss how – I’m here to help - and I’m always open to thoughts & opinions