Change State - Business Coaching

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Change State - Business Coaching Empowering service-based business owners to make a difference in their industries, take control of their businesses, and design a life they love. đŸ’Œâœš

Not every business win comes with a $ sign attached to it.Sometimes it sounds like:“The lads are taking on more responsi...
21/10/2026

Not every business win comes with a $ sign attached to it.

Sometimes it sounds like:

“The lads are taking on more responsibility. without us asking” 🙌

This client has been putting the work into improving team engagement, creating more ownership and encouraging their people to step up.

And they're starting to see the shift.

Because a team taking more responsibility doesn't just happen.

You have to give them something to own.

Set the expectations.

Give them the opportunity.

Encourage the progress.

And resist the urge to jump in and do it for them. 👀

Is the work finished? Nope.

But progress is progress and this is a bloody good win. 👏

19/10/2026

Not going to lie, I still get a bit emotional reading these back.

Every one of these came from an owner who walked in exhausted, convinced they just needed to work harder, and walked out running a completely different kind of business. Different industries, different sizes, different starting points. Same shift, every time.

This is the actual reason I do this work. Not the frameworks, not the strategy sessions, this. Watching someone get their business, and themselves, back.

If you've ever wondered whether this actually works, this is your answer.

Not going to lie, reading these still gets me a little emotional. 🧡

Because behind every one of these reviews is a business owner who decided something needed to change.

And I’ve had the privilege of being in their corner while they made it happen.

More profit. More time. Better teams. Less chaos. And most importantly, getting back to actually enjoying the business they’ve worked so bloody hard to build.

THIS is why I love what I do.

It’s not just about building better businesses. It’s about what those businesses make possible for the people behind them.

And seeing that shift? Never gets old.

Don’t just take my word for it. I’ll let these legends do the talking. 👇

Running a business can be a bloody lonely gig sometimes.And the funny thing? From the outside, everything can look like ...
18/10/2026

Running a business can be a bloody lonely gig sometimes.

And the funny thing? From the outside, everything can look like it’s going great.

The work’s coming in. The team’s busy. The business is growing.

But what people don’t see is everything going on behind the scenes.

The decisions. The pressure. The constant problem-solving. And that feeling that no matter what happens, the buck stops with you.

Here’s the thing though


Just because you’re the boss doesn’t mean you have to carry it all.

Some of the strongest business owners I know aren’t the ones who have all the answers. They’re the ones who’ve surrounded themselves with good people who challenge them, support them and aren’t afraid to tell them what they need to hear.

Whether that’s a mentor, a coach or another business owner who just gets it.

This Mental Health Awareness Week, here’s your reminder that just like the All Blacks and any high performers - you can be bloody good at what you do and still need someone in your corner. 💜

So, who’s looking out for you while you’re busy looking after everyone else?

16/10/2026

đŸš© THINGS BUSINESS OWNERS SAY THAT IMMEDIATELY RAISE A RED FLAG


“It’s quicker if I just do it.”

đŸš©

“There’s money in the bank, so we must be doing alright.”

đŸš©

“Yeah, he’s underperforming
 but he’s a good bloke.”

đŸš©đŸš©

“I didn't charge them for that. It only took me an hour.”

đŸš©đŸš©đŸš©

And the classic


“We’re really busy!”

Cool.

Are you making any bloody money? 😂

Here’s the thing — most big business problems don't suddenly appear out of nowhere.

There are usually little red flags waving at you for MONTHS beforehand.

The number you keep avoiding.

The conversation you keep putting off.

The team member you keep making excuses for.

The margin you know is too tight.

The thing you keep doing yourself because “it’s just easier.”

Individually? They can seem small.

Leave them long enough and they get bloody expensive.

So
 which red flag have you been conveniently ignoring? đŸ‘€đŸš©

I've seen the side of business ownership that doesn't make it onto the highlight reel.The tears at the bottom of the sho...
09/10/2026

I've seen the side of business ownership that doesn't make it onto the highlight reel.

The tears at the bottom of the shower.

The anxiety that keeps you awake at 2am.

The bank balance you’re too scared to look at.

The team problem you don't know how to fix.

Putting on a brave face because everyone — your team, your customers, your family — expects you to have the answers and your s**t together.

**I've been at the bottom of the bottom with some of my clients.**

Not as their therapist. As the person sitting beside them when business feels really fu***ng heavy and helping them work out what we can actually do next.

And I've learnt something from those moments.

**Strong business owners struggle too.**

You don't have to wait until you're at breaking point to say *“I'm not okay”* or *“I need some help.”*

Talk to your partner. Talk to a mate. Talk to someone you trust. And when it's bigger than a business problem, talk to a mental health professional.

There is no business result worth destroying yourself for.

On World Mental Health Day, check in on the business owner who always seems to have their s**t together.

They might need it more than you know. and if you need to chat, you know where to reach me 💜

You hired a team to take work OFF your plate
So why the hell are you busier than ever? 👀Every decision needs you.Every p...
08/10/2026

You hired a team to take work OFF your plate


So why the hell are you busier than ever? 👀

Every decision needs you.

Every problem lands with you.

Every "quick question”interrupts you.

More people. More clients. More revenue.

Less bloody time.

Eventually, the business can only move as fast as you can.

And while you're keeping today’s business running
 who’s building tomorrow’s?

Your next stage doesn’t need MORE of you.

It needs you doing different work.

Less rescuing. Less checking. Less doing.

More leading. More thinking. More building.

Because you can’t scale a business through one person.

Even when that person is you. 👀

If you’ve built the team but everything still comes back to you, let’s figure out why and change it.

DM me “BOTTLENECK” and let’s have a chat.

“We’re doing $1.5 million in revenue.”Cool.How much of it are YOU actually keeping? 👀This is a conversation I have with ...
07/10/2026

“We’re doing $1.5 million in revenue.”

Cool.

How much of it are YOU actually keeping? 👀

This is a conversation I have with so many business owners.

Revenue’s growing.

The team’s busy.

The work keeps coming in.

From the outside, the business looks like it’s absolutely flying.

Then we get into the numbers.

What are the margins?

What are you paying yourself?

How many hours are you putting in?

What’s actually left at the end of the month?

And suddenly that big revenue number doesn’t look quite as impressive.

Because revenue can hide a lot of s**t.

Poor pricing.

Skinny margins.

Bloated overheads.

Unpaid extras.

An owner doing the work of three people.

More revenue doesn't automatically mean a better business.

Sometimes it just means you’re pushing more money through the same bloody problems.

So forget the vanity number for a minute.

After everything your business demands from you
 is it actually paying you enough? 👀

September was a big one 👀We covered a lot of bloody ground, but there was definitely a theme running through it all.Busi...
30/09/2026

September was a big one 👀
We covered a lot of bloody ground, but there was definitely a theme running through it all.
Business is growing
 but so is the amount of s**t landing back on your desk. đŸ€Ł

The team are there, but you’re still making half the decisions. Revenue is moving in the right direction, but somehow you’ve got less time and headspace than you did before.

And no, the goal isn’t a four-hour work week where you answer emails from a beach in Bali. I mean it can be if you want but that takes time and years and the business owners who rush it, always end up stepping back in and cleaning up the mess.

It’s really all about being realistic and having a team that can make a decision without checking with you first. Not being the first call every time something goes sideways. Being able to step away for a few days without wondering what you’re going to come back to


Because there comes a point where growing the business isn’t about doing more.
It’s about the business needing less of you to keep moving.
That’s been September.
Now tell me — what’s one thing September’s taught you that you will carrying into October? 👀

29/09/2026

One of my favourite things?
Hearing that my clients talk about me when I’m not in the room. 👀
“You should talk to my business coach.”
“Give ChanĂ© a call.”
“She’ll sort you out.” đŸ€Ł
Change State has grown through good people telling other good people.
And I reckon that says more than any ad ever could.
So go ahead
 and tell everybody. 😉

**Your business got bigger. Your job wasn’t supposed to get bigger with it. 👀**More clients, more revenue and more peopl...
24/09/2026

**Your business got bigger. Your job wasn’t supposed to get bigger with it. 👀**

More clients, more revenue and more people — yet somehow you’re still answering the questions, making the decisions, checking the work and jumping in when s**t goes sideways.

**The business grew. Your role didn’t.**

And eventually, that becomes the thing holding you back.

Because the way you ran the business when it was smaller isn’t necessarily what it needs from you now.

At some point, your role has to shift from being involved in everything to **leading what comes next.**

A team that makes decisions, solves problems and owns their roles — without everything coming back to you.

**Your business has changed. Has the way you lead it? 👀**

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Auckland

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