10/02/2026
A ground-level view of business in 2026 so far
As a mentor to a wide range of business owners, I get a real-time view of how businesses are actually performing, not just what gets posted online.
I see the full spectrum. Revenue. Growth. Pressure points. Motivation. Marketing. Operations. Competition. The conversations people have when they’re being honest.
Many started 2026 with genuine hope that it would be better than the last few years. Business owners tend to be optimistic by nature, but the smart ones are also pragmatic. They’re asking sharper questions: about diversifying revenue, spreading risk, and pursuing the low-hanging fruit that actually keeps small businesses moving.
From what I’m seeing, there are signs of improvement. I’m seeing more wins come through from the businesses I work with regularly. But to be clear, that’s still a small percentage, and it’s not widespread yet.
Costs are up. Good staff are harder to find and even harder to keep. The businesses doing best aren’t defaulting to generic incentives; they’re tailoring them. They’re paying attention to what this person values, not what leadership assumes should motivate everyone.
Marketing remains a constant pressure point. Not because people aren’t trying, but because “authentic” has become a buzzword. The real work is understanding what authenticity actually looks like for your business, how it lands with your audience, and whether it translates into trust and action.
2026 is a refinement year.
The businesses that adjust with intent, not panic, are the ones quietly pulling ahead.
If you’re a business owner feeling this tension and want a clear view of where to focus next, I’m always open to a grounded, practical conversation.
www.katerossadvisory [email protected] #0274 490 645