Innovation Liberation Front

07/04/2025

Simon was invited to share his knowledge on brand protection on the Basic Bananas radio. Check it out here

https://youtu.be/z4_DqsN-jT0 Did you know your business name could be one of your most valuable assets—but only if you protect it properly? In this episode, we’re diving into the fascinating world of intellectual property and brand protection with Simon Rowell, founder of the Innovation Liberati...

27/09/2024

We are delighted to welcome Cactus Outdoor as a new ILF client. If you are looking for some serious outdoor gear, check them out! I love the dedication to rugged quality that will withstand the test of time in our harsh environments.

Cactus Outdoor | Hard wearing and durable clothing & equipment designed to last. From our tough down and waterproof jackets to our canvas trousers, packs, bags and accessories our gear will help get the job done. Ethically and sustainably designed, sourced, and manufactured. New Zealand's leading ou...

24/09/2024

It’s great to welcome Will&Able as an ILF client! Their cleaning products get the job done and create jobs for New Zealanders with disabilities. Thanks Kate O'Leary for entrusting your organisation’s IP with us.

15/08/2024

I'm happy to share that I've been included in the IAM Strategy 300 - The World's Leading IP Strategists 2024. In the words of the publishers, this is "An annual research project that identifies top practitioners who are taking IP portfolio management to the next level. These individuals are leading the way in developing and implementing strategies that maximize the value of IP portfolios."

I've been ranked in this publication consistently since 2016.

IAM is a unique and timely intelligence service that treats IP as a business asset and tool rather than simply as a legal right, informing boardrooms worldwide.

30/04/2024

It was my privilege as the IP Lead for amaea to receive the Licensing Executives Society Innovation Award in the small business category at the LESI conference in Madrid.

29/04/2024

Models for understanding and rationalising IP strategy

29/04/2024

LESI conference in Madrid - getting investors perspectives on IP and what they look for. IP in top three considerations and studies have shown even one patent application shortens time to VC investment

27/06/2023

https://www.innovationliberationfront.com/blog/establishing-data-as-an-intangible-asset

Data is increasingly becoming a valuable intangible asset for businesses. Learn how to ensure your data can be effectively used create value in your business.

26/06/2023

Crowdfunding and IP

With crowdfunding comes potential intellectual property rights issues. We cover the importance of IP rights and what businesses can do to protect themselves.

26/06/2023

New blog post out

The NFT marketplace is booming, but the waters surrounding ownership and enforcement of IP rights are murky. We explore NFT ownership and its efficacy as part of an intangible portfolio.