14/09/2023
Let's talk trends! 🚀📈
How can your business go beyond the buzzword and generate real insights into what your consumers need? Here is what Hamish Gow, Sir Graeme Harrison Professorial Chair in Global Value Chains and Trade - has to say on the topic.
1️⃣ If you are worrying about identifying or monitoring market trends or fads it is already too late? And if you are worrying about if they are short lived or sustainable you’re just a trader and taking advantage of a short term market opportunity.
2️⃣You don’t build sustainable business models on market trends….only trading companies. You build sustainable business models on identifying and understanding true customer needs and insights and delivering their viable solutions.
3️⃣There is no silver built to identifying customer needs and insights. Anyway, why would you allow someone else to do this for you….. you’d just be giving away value. You need to do this yourself.
There is no way to get around this…. You need to get on the plane and visit the market and start understanding your customer needs.
What are you waiting for…. Every second you wait is costing you money.
If you don’t you’re just a trader of commodity products.
Market analysis & research is part of the Investment Ready Programme. If you want to find out more about how you can understand true customer insights come join the Investment Ready Programme.
💻www.investmentready.nz
