04/03/2026
Pressure doesn’t build strong businesses. It reveals how they’re designed.
Two businesses can face the same surge in enquiries or cash flow squeeze — one stays steady, the other scrambles. The difference isn’t grit. It’s structure.
Resilient businesses don’t rely on heroics. They build systems that reduce friction, protect customer connection, and create clarity when attention is stretched.
Growth without stability creates stress.
Stability before scale creates confidence.
If 72% of NZ businesses expect growth this year, the real question is — is your business designed to handle it?
By Elise Balsillie, Head of Thryv Australia and New Zealand Pressure has a way of sorting businesses quickly. Two businesses can face the same surge in