Christine Abela, Business Consultant

Christine Abela, Business Consultant Information for small businesses. Reduce overwhelm, increase profit, stay on top of the tech stuff.

The biggest mistake a small business owner can make is becoming the system.Agree / Disagree?
11/06/2026

The biggest mistake a small business owner can make is becoming the system.

Agree / Disagree?

10/06/2026

How many times has the same problem hit your business this year?

A customer complaint.

A cash flow squeeze.

A missed follow-up.

A staff issue.

A project that ran late.

Most business owners react to the latest problem.

What if that problem isn't actually the problem?

I recently saw a hilarious video of a giant teddy bear sitting in a department store throwing pillows at unsuspecting shoppers. Every person turned around looking for the source of the pillow.

Nobody looked at the bear.

It reminded me of what happens in many businesses.

The symptom gets all the attention.

The cause stays hidden in plain sight.

If the same problem keeps hitting your business, stop looking for who threw the pillow.

Start looking for the bear.

Read the article here:
https://geckogullywebsites.com/find-the-bear/

Most business owners don’t have a motivation problem. They have a structure problem.Agree / Disagree?
08/06/2026

Most business owners don’t have a motivation problem. They have a structure problem.

Agree / Disagree?

Most plumbing websites talk about the plumber. The best plumbing websites answer the customer's questions.One of my lat...
04/06/2026

Most plumbing websites talk about the plumber. The best plumbing websites answer the customer's questions.

One of my latest projects has just gone live for Anne and the team at MJ Robertson Plumbing & Gas in Christchurch.

Instead of creating another website full of marketing claims, we built a site designed to answer the questions people are already asking Google and ChatGPT:

• Why is my hot water running out?
• How do I know if I have a blocked drain?
• Can a leaking tap increase my water bill?
• Does my hot water cylinder need replacing?
• What causes low water pressure?

This approach helps in two ways.

First, it gives potential customers useful information before they call.

Second, it helps search engines and AI tools understand exactly what the business does and who it helps.

That means a better chance of being found when somebody needs a plumber in Christchurch.

Have a look at the finished project here:

https://geckogullywebsites.com/project/mj-robertson-plumbers/

A big thank you to Anne and the team for trusting me with the project.

How many hours a week are you spending on quotes that go nowhere?Now imagine cutting that down and focusing on better jo...
12/05/2026

How many hours a week are you spending on quotes that go nowhere?

Now imagine cutting that down and focusing on better jobs instead.

That is exactly what these tools are built to do.

If you're attending the 2026 NZ Conference, consider this before you arrive.

Happy to run through it with you at the conference in a 1-2-1.

Details here:
https://geckogullywebsites.com/online-estimate-tool-for-service-businesses/

At the NZ Conference this year?One of the things I will be talking about is how much time trades businesses lose on qu...
10/05/2026

At the NZ Conference this year?

One of the things I will be talking about is how much time trades businesses lose on quotes that never go ahead.

There is a better way to handle that.

If you want to see how an online estimate tool could work in your business, come and have a chat with me at the conference.

More info here:
https://geckogullywebsites.com/online-estimate-tool-for-service-businesses/

Heading to the NZ Conference?I will be there, and I am showing how service businesses can cut down on tyre-kickers usi...
08/05/2026

Heading to the NZ Conference?

I will be there, and I am showing how service businesses can cut down on tyre-kickers using simple AI tools.

If you want your website to:
• Show realistic pricing
• Filter out poor-fit enquiries
• Bring in better jobs

Come and find me for a quick chat or book a 1-2-1 while we are there.

Or check it out first:
https://geckogullywebsites.com/online-estimate-tool-for-service-businesses/

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Timaru
7942

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