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Sugar&Partners Sugar&Partners is an independent, creatively led communications agency. Sister agency to Social Sugar.

Sugar & Partners is one of NZ’s longest running and most successful full-service independent communications agencies.

12/08/2026

Our client Samson creates more than just commercial spaces... they build amazingly creative spaces for some of Auckland's most creative businesses. No better example is our latest social campaign for Samson’s iconic Ironbank building. This piece was about capturing more than just a commercial space - Cross Street already has a strong identity, so our approach was to reflect the character of the neighbourhood around it, from the local businesses and people to the everyday energy that gives the area its appeal. By letting tenant voices lead, we were able to tell a more credible story about both the Ironbank building and what makes Cross Street such a distinctive place to be.

🎨BTM DoGGebi 2025 by Sung Hwan Bobby Park
🎨Mural by Dr. Bobby Hung aka Berst
🎨Mural by Margarita Vovna

11/08/2026

We're 8 months into an exciting new Social-ROI journey with Samson Corporation. The goal? To reset the role of social and re-orient around the metrics that matter; decent reach, cost effective engagement and measurable leads. It's exciting because when you focus on clear outcomes... everything else starts to fall into place; a clear social positioning, supported by much more effective content pillars - and much higher engagement and lead-gen ROI on a post by post basis. Even better? Look at the quality of the feed that demonstrates connection with our communities and reflects the quality of their portfolio.

21/12/2025

What a year it’s been! ⚪ We’ve had the absolute pleasure of collaborating with incredible clients and partners, bringing creative ideas to life and celebrating so many exciting projects. As we wrap up 2025, we want to say a huge thank you to everyone who’s been part of our journey.

Wishing you all a joyful holiday season and a bright, inspiring start to the new year. Here’s to more sweet success in 2026! 🎄🎁💛

19/03/2025

Helping the Scania team take carbon reduction seriously required a modern approach for a modern solution.

✔️ We created a brand identity and tone designed to reflect and stimulate the kind of innovative thinking and solutions the business needs to hit its carbon reduction objectives.

✔️ We created a Facebook group, run by Scania's Carbon Navigator Champions, to share ideas and information and stimulate conversation.

✔️ We created merchandise and event collateral to give Carbon Navigator and its champions visibility within the business.

Sound like the kind of solution your business needs? Book a call and let's chat. https://loom.ly/saoGeoM

Helping the team at Scania NZ focus more on carbon reduction required a team-based approach, honing-in on people and act...
19/03/2025

Helping the team at Scania NZ focus more on carbon reduction required a team-based approach, honing-in on people and actions, not words.

Our Solution? Create a movement - under the all-new banner of Scania 'Carbon Navigators' - and recruit a special team within the business to champion concrete carbon reduction initiatives, every day in every way, at branch and national level.

See comments for more.

19/03/2025

At Scania sustainability and carbon reduction is a huge focus for the business - and the planet. But the business realised that without internal teams, motivated to turn planning into action, this focus was unlikely to bring real results.

Our brief: create a NZ-lead initiative to lead the way in carbon reductions across the Scania business worldwide.

Our approach? See comments for the full case study.

16/10/2024

THREE SECONDS TO MAKE IT OR BREAK IT. ⏱️ That’s all your social media post has to grab attention... much less WORK...

Five steps to making it?
- Snackable, eye-catching visuals
- Bold colours
- Clever copy
- A hint of intrigue
- Then let your caption do the talking.

That’s the . 🔥 Ready to turn those seconds into something bigger? Let’s chat.

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WORK IT, FOR ALL IT'S WORTH. 💪🏽 Once you find ways to tell social stories that are in line with your ethos AND visually ...
14/10/2024

WORK IT, FOR ALL IT'S WORTH. 💪🏽 Once you find ways to tell social stories that are in line with your ethos AND visually arresting you'll start to reap the rewards; over the last 12 months Mother Earth has step-changed all their key social metrics and now dominate the Competitive Engagement Rate (CER) rankings across their category. Like to know your CER? Let's talk.

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Opening Hours

Monday 08:00 - 18:00
Tuesday 08:00 - 18:00
Wednesday 08:00 - 18:00
Thursday 08:00 - 18:00
Friday 08:00 - 18:00

Telephone

+6493771900

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