21/06/2023
May 25, 2023, marked the highly successful event organized by the Los Baños Chamber of Commerce and Industry Inc. at the Glasshouse of Mayor Anthony Genuino, located in the Trace College Campus in Los Baños, Philippines. The event focused on "Effective Digital Marketing and Social Media Campaign" and featured esteemed guest speakers who shared their expertise and insights. Attendees were treated to a lineup of influential figures from various industries, including business and politics.
Engr. Grace Bondad-Nicolas, the President of the Los Baños Chamber of Commerce and Industry Inc., delivered a warm welcome and set the tone for the event. She has made significant contributions as a serial entrepreneur, industrial engineer, public speaker, marketing advisor, brand ambassador, and producer. Her respected position in the industry was further solidified by her work as a business writer for The Manila Times and a Go Negosyo mentor.
Among the notable guest speakers was Mr. Walther U*i Buenavista, the founder of Shawarma Shack, who shared his success story of building a beloved local brand and effectively leveraging digital marketing strategies. Mr. Pocholo De Leon Gonzales, widely known as the Voice Master of the Philippines, captivated the audience with his storytelling skills and emphasized the power of voice as a marketing tool. He stressed the significance of creating unique brand voices and highlighted the role of "word of mouth" in digital marketing, along with the advantages of using AI apps.
Another speaker who added value to the event was Mr. Brian Poe Llamanzares, the Co-owner of Rising Tigers and an award-winning journalist, entrepreneur, investor, and public servant. With his expertise in various industries, Llamanzares shared insights on the intersection of media and digital marketing. He emphasized the importance of consistency, understanding the target audience, storytelling, and active engagement on social media platforms to establish a strong and memorable brand presence.
Mr. Robert Laurel Yupangco, the visionary owner of the Yupangco group of Companies and the Zoomanity Group Corporation, brought his expertise in eco-tourism and the theme park industry. He shed light on the potential for digital marketing to drive sustainable and environmentally conscious initiatives.
These esteemed speakers, along with the presence of influential figures such as PCCI Region 4A Governor Romeo Race, Councilor Dex Concio, and Hon. Mayor Anthony Genuino, demonstrated their support for the local business community and their commitment to fostering economic growth in Los Baños. The Los Baños Chamber of Commerce and Industry Inc., led by Engr. Grace Bondad-Nicolas, continues to play a vital role in promoting entrepreneurship and business development in the region, as evidenced by the success of this event.