13/08/2026
LDCU - JMA thanks the SBMA PRESS for covering our JMA General Assembly 2026! ๐๐
๐ง๐ต๐ฒ ๐๐๐ป๐ถ๐ผ๐ฟ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐๐๐ผ๐ฐ๐ถ๐ฎ๐๐ถ๐ผ๐ป ๐ต๐ฎ๐ ๐๐ถ๐ป๐ฎ๐น๐น๐ ๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐ด๐ฒ ๐ถ๐'๐ ๐ฎ๐ฌ๐ฎ๐ฒ - ๐ฎ๐ฌ๐ฎ๐ณ ๐๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐น ๐๐๐๐ฒ๐บ๐ฏ๐น๐
Liceo De Cagayan University - The School of Business, Management and Accountancy (SBMA) Junior Marketing Association (JMA) officially launched its General Assembly for the school calendar 2026 โ 2027 academic year held on August 12, 2026, at the Liceo Civic Center. Running from 1:00 PM to 5:00 PM, the event gathered student marketers for an afternoon dedicated to organizational direction, teamwork and active engagement.
More than an opening event, the assembly set a strategic tone as the constituents of the Marketista Insiders gathered to look into the JMA organizationโs roadmap for the upcoming year. The program formally commenced with the preliminaries, followed by the opening remarks delivered by the organizationโs president. The students were then engaged through an interactive interview segment, giving the organization an opportunity to hear their perspectives and aspirations. This was followed by the presentation of the JMA Calendar of Activitiesโoutlining the organizationโs planned initiatives for the year. The atmosphere then shifted as members participated in interactive games designed to break the ice and build camaraderie across different year levels.
The program continued with the recognition of the outgoing officers through the awarding of certificates for their service and dedication to the organization. This was followed by the introduction of the newly elected officers and their solemn oathtaking ceremony, formally marking the transition of leadership. The celebration continued with a raffle featuring five kilos of rice, followed by an open forum where students and members were given the opportunity to raise concerns, share insights and engage with the organizationโs leadership.
The event concluded with the closing remarks, before culminating in a community dance that brought the Marketistas together in a spirited celebration of unity, camaraderie and a new beginning.
Beyond academic growth, the speaker emphasized the shifting demands faced by modern Marketistas, highlighting the importance of being aware, prepared and responsive to real-world opportunities in the marketing industry. With a fresh chapter unfolding and a calendar packed with high-impact initiatives and industry engagement, JMA stands ready to empower its members to lead, innovate and make their mark in the marketing world.
LDCU-JMA, Padayon!
Words by Hamid Cabugatan
Photo by Syrose Rosel
