Cebu MICE Alliance

12/08/2026

📣 Elevate Cebu as a Premier MICE Destination!

Ready to learn, connect, and strengthen your MICE skills? Join the MICE 101 & 102 Workshop and be part of building Cebu’s future as a leading MICE destination. 🌏✨

🎟️ Limited slots available! Register now on a first-come, first-served basis.

👉 REGISTER HERE:
https://forms.gle/5JzM4MSBuZx7Ehmi9

Let’s work together. Let’s make Cebu a leading MICE destination! 🤝

09/07/2026

Cebu has long been defined by its beaches, resorts, and reputation as one of the Philippines’ most recognizable leisure destinations. Now, the island is pursuing a different kind of visitor: executives, investors, international organizations, and delegates whose gatherings could reshape how Cebu competes in the global tourism economy.

Full story on bnc.ph

04/07/2026

01/07/2026

🇵🇭 Revitalizing Philippine MICE Tourism!

Yesterday, the Asian Institute of Management Andrew L. Tan Center for Tourism hosted an impactful Focus Group Discussion (FGD) with key tourism stakeholders to shape the future of Meetings, Incentives, Conventions, and Exhibitions (MICE) in the Philippines.

The session focused on the research study led by Eylla Laire M. Gutierrez, PhD, and Ray Justin A. Villanueva, which aims to position the country as a premier global MICE destination.Industry leaders and stakeholders shared critical insights on:

📍 Destination Competitiveness: Evaluating established hubs like Manila, Cebu, Iloilo, Davao, Boracay, and Clark.
🛠️ Industry Drivers: Diagnosing gaps in infrastructure, connectivity, governance, and digital adoption.
📈 Strategic Growth: Learning from global best practices to elevate local standards.
🌱 Sustainability & Inclusivity: Developing policy frameworks and monitoring indicators for long-term success.

A huge thank you to all the participants who lent their expertise to help build a more resilient, digitally advanced, and competitive Philippine tourism sector! 🤝

29/06/2026

𝐇𝐈𝐆𝐇𝐋𝐈𝐆𝐇𝐓𝐒: 𝐂𝐞𝐛𝐮 𝐢𝐬 𝐬𝐜𝐚𝐥𝐢𝐧𝐠 𝐢𝐭𝐬 𝐠𝐥𝐨𝐛𝐚𝐥 𝐌𝐈𝐂𝐄 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞.

Cebu’s tourism future took center stage at the Cebu Business Month (𝗖𝗕𝗠) 𝟮𝟬𝟮𝟲 𝗠𝗜𝗖𝗘 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗦𝘂𝗺𝗺𝗶𝘁, where business leaders, tourism stakeholders, hospitality executives, aviation partners, government leaders, chambers, and industry experts came together to strengthen Cebu’s position as a globally competitive destination for meetings, incentives, conferences, exhibitions, and high-value tourism.

From discussions on 𝗠𝗜𝗖𝗘 𝗿𝗲𝗮𝗱𝗶𝗻𝗲𝘀𝘀, 𝘁𝗼𝘂𝗿𝗶𝘀𝗺 𝗴𝗿𝗼𝘄𝘁𝗵, 𝗮𝗶𝗿 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝘃𝗶𝘁𝘆, 𝗱𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝘀𝗽𝗼𝗿𝘁𝘀 𝘁𝗼𝘂𝗿𝗶𝘀𝗺, 𝗠𝗜𝗖𝗘 𝗯𝗶𝗱𝗱𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗿𝗲𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝘁𝗼𝘂𝗿𝗶𝘀𝗺, the summit highlighted one clear message: Cebu’s global tourism advantage will be built through collaboration, stronger infrastructure, unified branding, and bold action.

Thank you to all our speakers, panelists, partners, organizers, and participants for making this summit a meaningful platform for convergence, connection, and shared commitment to Cebu’s tourism future.

Together, we continue to scale Cebu’s global MICE advantage and build a stronger, more connected, and more competitive Cebu.

𝗣𝗮𝗱𝗮𝘆𝗼𝗻 𝗖𝗲𝗯𝘂!

29/06/2026

26/06/2026