Cebu MICE Alliance

Cebu MICE Alliance Uniting key stakeholders to promote Cebu as a premier Meetings, Incentives, Conferences, and Exhibitions (MICE) destination in the Philippines.

Together, we elevate Cebu's global presence in business tourism.

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Savoy Hotel Mactan Newtown Backs Cebu MICE Guidebook Launch at ASEAN Tourism Forum

Cebu strengthened its MICE credentials with the launch of the Cebu MICE Guidebook on January 28, 2026, during the ASEAN Tourism Forum (ATF) Travel Exchange at the Mactan Expo, with Savoy Hotel Mactan Newtown playing a key role as the event’s official partner hotel.

The unveiling, attended by top tourism and business leaders, including Tourism Secretary Christina Frasco and Cebu MICE Alliance President Cleofe Albiso, introduced the 200-page guidebook as a comprehensive resource highlighting Cebu’s venues, hotels, culture, cuisine, and creative industries for global meetings and events.

As the official partner hotel, Savoy Hotel Mactan Newtown underscored Cebu’s readiness to host international delegates, offering world-class accommodations and strategic access to major MICE venues, reinforcing the province’s growing status as a premier MICE hub in Southeast Asia.

29/01/2026
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