11/10/2026
AI can do more than reduce the workload. It can reveal where the next opportunity is.
IKEA is a good example.
After its AI chatbot took on 47% of customer calls, IKEA did not stop at the efficiency gain. It looked at the interactions the AI could not resolve and found a different kind of demand: customers wanted more help with interior design.
The response was not another automation project. IKEA retrained 8,500 employees to provide interior design services, creating a new revenue channel worth €1.3 billion in 2024.
That is the part of AI adoption worth paying attention to.
The role of AI in CX is not simply to take over existing work. It is to elevate the people doing it.
Because speed without empathy can break trust.
The real opportunity is using the data, insights, and capacity that automation creates to understand what customers need next, and empowering people to deliver it.
At iCXeed, we call this business process innovation. We work smarter with analytics, AI, and automation, then look beyond the efficiency gain.
Learn. Innovate. Repeat.
Visit us at iCXeed.ai.