07/07/2025
Oh, the things we see in the marketing world these days.
It’s truly something, isn't it?
You've probably noticed it.
Some marketers are out there playing a rather… interesting game with facts.
They're using strategies and tactics that feel less like genuine communication and more like a parlor trick.
All to get that coveted emotion, reaction, or engagement.
It's a curious thing when the goal becomes controversy for controversy's sake.
Think about it: deliberately getting details wrong in a post.
Why?
So the audience swoops in, eager to correct the error and, in doing so, boost that engagement metric.
It’s almost like dangling a wrong answer in front of a know-it-all.
Another popular one is the contrarian opinion.
Someone takes a widely accepted idea and flips it on its head.
Not necessarily because they genuinely believe it, but because they know it will stir the pot.
It’s designed to elicit a strong emotional response, good or bad, just to get people talking.
And then there's the classic, yet still baffling, use of incorrect grammar or spelling.
It's not an oversight; it's a tactic.
The idea is that people will be so bothered by the error, they’ll have to comment and point it out.
Suddenly, a simple typo becomes a magnet for engagement.
It's a bit like tripping on purpose just to see who helps you up.
Or who just laughs.
It’s a strange world where accuracy and genuine insight sometimes take a backseat to shock value and engineered outrage.
One might even call it a cringe-worthy strategy.
But hey, at least it gets people talking, right?
