Richel AI and CRM Solutions

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Results-Driven Marketing Automation, AI & Highlevel Specialist | Helping Business Owners Streamline Operations, Boost Visibility, and Stay Focused on What Matters Most — Your Success, My Priority

I recently worked on a Conversation AI and booking automation build that really challenged the way I think about AI auto...
27/05/2026

I recently worked on a Conversation AI and booking automation build that really challenged the way I think about AI automation.

At first, the requirement sounded simple:
A customer should be able to book services through AI.
But once I started building it out, the real challenge appeared.

There were 74 different calendars involved across multiple services.
Some services needed to be handled by one AI bot.
Other services needed to be handled by another bot.

And in some cases, the customer needed to book two services at the same time, even though those services were assigned to different bots with different calendars.

This became more than just a chatbot setup.
It became a full booking workflow automation challenge.
At first, I tried to solve it by relying on AI logic alone.

But the more I tested, the more I realised that the answer was not just about making the Conversation AI “smarter.”

It was about building the right structure behind the conversation.
So I stepped back.

I reviewed the full customer journey.
Mapped the booking flow.

Checked where the bot handoff should happen.
Reviewed the calendar logic.

And looked for a way to make the booking experience feel simple for the customer, even though the backend setup was complex.

That was where the real problem-solving started.
The win was not just creating an AI bot that could reply.

The win was creating a system where multiple bots, multiple calendars, and multiple service paths could work together without making the customer feel the complexity behind it.

This reminded me of something important:
AI is powerful, but strategy still matters.

Sometimes the best solution does not come from adding more automation.
Sometimes it comes from pausing, thinking outside the box, and designing the workflow around the actual customer journey.

Because at the end of the day, the goal is not just to make bots respond.
The goal is to make AI automation, appointment booking, and customer support systems work smarter.

Have you ever worked on an automation that looked simple at first, but became much more complex once you started building it?

I just built a cold outreach system that turns lead scraping into personalized email outreach without needing a massive ...
14/05/2026

I just built a cold outreach system that turns lead scraping into personalized email outreach without needing a massive sales team. 📩

A few days ago, I was thinking about one of the biggest problems small businesses, agencies, and founders face:

Getting leads is one thing.
Following up with them in a personalized way is where most people fall behind.

Most outreach systems either feel too manual…
or too automated.

So I decided to build something in between: 👇

A simple two-workflow system that helps collect leads, organize them, filter out bad data, and prepare personalized cold emails for each lead.

The first workflow handles the lead generation side: it scrapes potential leads, checks if they have an email, filters out missing data, avoids duplicates, and stores everything neatly in Google Sheets.

The second workflow takes those leads, picks the ones that have not been queued yet, sends the details to Gemini, and generates personalized email drafts for a daily outreach queue.

What I liked most about building this is that it keeps the process simple.
No bloated CRM.
No messy spreadsheet chaos.
No generic copy-and-paste outreach.

Just a lean system that helps move from lead research to personalized cold email outreach faster.

But I also wanted to keep one important thing in place:

👉 Human review.
Because automation should not replace thoughtful communication. It should remove repetitive tasks so you can focus on better conversations.
This build reminded me that AI and automation work best when they support strategy, not when they try to replace it.

The next step is improving the personalization logic, adding lead scoring, and building follow-up sequences based on each business type.
Would you use a system like this for your own lead generation or cold outreach process?

A2P keeps getting rejected? Save this 👇Most rejections come from 4 things:✅ Form on a LIVE website (your domain — not th...
11/05/2026

A2P keeps getting rejected? Save this 👇

Most rejections come from 4 things:

✅ Form on a LIVE website (your domain — not the preview link)
✅ TWO separate consent checkboxes (marketing + transactional), not pre-checked, not required
✅ Privacy Policy has the 'No mobile information will be shared…' clause word-for-word
✅ Use case + sample messages + checkbox wording all match each other

Quick wins I see ignored constantly:
🔸 Business name on checkboxes = EXACT match to your CP575
🔸 Don't use the default pre-filled sample messages (shared number)
🔸 Mixed Low Volume = needs BOTH a marketing AND transactional checkbox
🔸 Skip the 'additional users can text START' option — gets you rejected
🔸 Privacy Policy can't contradict your checkboxes (no 'by submitting any form you consent…' clauses)

If you've fixed all this and still got rejected, escalate — don't keep resubmitting the same campaign.

Drop your rejection code below if you want a second pair of eyes 👀

Email campaigns work best when they are clear, targeted, and built with strategy.A strong email marketing campaign is no...
01/05/2026

Email campaigns work best when they are clear, targeted, and built with strategy.

A strong email marketing campaign is not just about sending messages. It is about reaching the right audience, using the right message, and guiding leads toward the next step.

Here are 5 email campaign best practices to improve your results:

✅ Build a clean, permission-based email list
✅ Write clear and compelling subject lines
✅ Segment your audience for more relevant messages
✅ Make sure every email is mobile-friendly
✅ Track performance and A/B test regularly

When done properly, email marketing can help improve open rates, increase clicks, nurture leads, and support better conversions.

Need help setting up email campaigns, CRM automations, or lead follow-up systems for your business? Let’s connect.

Still doing everything manually in **GoHighLevel**? I help businesses set up and improve their GoHighLevel CRM, automati...
29/04/2026

Still doing everything manually in **GoHighLevel**?

I help businesses set up and improve their GoHighLevel CRM, automations, funnels, and lead follow-up systems so they can work more efficiently and convert more leads.

My **GoHighLevel services** include:

✅ CRM setup and clean-up
✅ Workflow and follow-up automation
✅ Funnel and landing page setup
✅ Pipeline and contact management
✅ Appointment booking setup
✅ Conversation AI and chatbot support
✅ HighLevel troubleshooting and ongoing support

If you need a GoHighLevel specialist who can help simplify your systems, improve your response flow, and support your business growth, send me a message.

Time flies so fast when you are manually mapping out workflows.Before, creating a proper flow or diagram meant spending ...
29/04/2026

Time flies so fast when you are manually mapping out workflows.

Before, creating a proper flow or diagram meant spending hours planning each step, checking every condition, organising the sequence, and making sure the automation made sense from start to finish.

Now, with AI, we can create workflow flows, automation diagrams, chatbot logic, and process maps in just a few seconds or minutes.

The best part is not just speed. It is clarity.

AI helps turn ideas into structured workflows faster, so businesses can visualise the process, improve customer journeys, and build better automation systems without starting from scratch every time.

This is why AI is becoming such a powerful support tool for business operations, CRM setup, GoHighLevel workflows, chatbot planning, and automation strategy.

Manual planning still matters, but AI helps us move from idea to ex*****on much faster.

If your business is still manually figuring out every workflow, now is the best time to explore how AI automation can simplify the process.

Another AI workflow build in progress for **Le Manucure**.We are currently building their AI system to help streamline c...
14/04/2026

Another AI workflow build in progress for **Le Manucure**.

We are currently building their AI system to help streamline customer communication, improve response time, and create a smoother experience for leads and clients across their business platforms.

This kind of solution helps businesses:
Provide faster replies to customer inquiries
Reduce manual back-and-forth conversations
Improve lead handling and follow-up
Support bookings and service-related inquiries more efficiently
Create a more consistent customer experience

A well-built AI system is not just about automation. It is about helping a business stay responsive, organized, and ready to handle more opportunities without missing important conversations.

This is exactly what we are building for **Le Manucure** a smarter system designed to support business growth and improve day-to-day operations.

Is your GoHighLevel Conversation AI suddenly going silent?Before you panic, here are the first things to check:1. Check ...
11/04/2026

Is your GoHighLevel Conversation AI suddenly going silent?

Before you panic, here are the first things to check:

1. Check if the bot is enabled on the right channel Conversation AI is channel-specific. Make sure it's turned on for SMS, Live Chat, or whichever channel the contact is messaging from.

2. Verify the bot mode Go to Sub-Account → Conversation AI → check if it's set to "Suggestive" or "Auto-pilot." In Suggestive mode, the bot won't reply automaticall, it only suggests responses.

3. Check if a human has already replied Once a team member manually replies to a conversation, GHL automatically pauses the bot for that contact. This is by design.

4. Review your bot's intent training If the message doesn't match any trained intent, the bot may not know how to respond. Add more Q&A pairs under your bot's training.

5. Check workflow conflicts If a workflow is also handling the same conversation trigger, it may be overriding or suppressing your bot's response.

6. Look at the contact's opt-out status If the contact has opted out of SMS or messages, the bot won't fire, even if everything else is set up correctly.

Most Conversation AI issues come down to one of these six.

Work through them in order and you'll find the culprit fast. 💡

Have you run into this before? What fixed it for you?

Drop it below 👇


Need help with GoHighLevel setup for your business?I offer GoHighLevel services for business owners, coaches, agencies, ...
07/04/2026

Need help with GoHighLevel setup for your business?

I offer GoHighLevel services for business owners, coaches, agencies, and service-based businesses that want better systems, faster follow-up, and more automation.

My services include:

✅ GoHighLevel CRM setup
✅ Workflow and marketing automation
✅ Funnel and landing page setup
✅ Pipeline and contact management
✅ Appointment booking automation
✅ Conversation AI and chatbot setup
✅ Ongoing HighLevel support and troubleshooting

If you are looking for a **GoHighLevel specialist** who can help you organise your CRM, automate your follow-up, and improve your lead management, I’d love to help.

Send me a message if you need help with GoHighLevel CRM setup, automation workflows, or funnel building.

Is your GoHighLevel inbound webhook not creating contacts? Here are 6 reasons why it fails and how to fix each one.1. Mi...
21/03/2026

Is your GoHighLevel inbound webhook not creating contacts? Here are 6 reasons why it fails and how to fix each one.

1. Missing email or phone in the payload

GHL requires at least one to create a contact. If your form doesn't collect or send either field, the workflow will error every time.

2. Stale mapping reference

Your trigger snapshot is tied to a past request. If that request had junk data, all variable tokens resolve empty, even on valid new submissions. Always re-capture with a clean live test.

3. Field name mismatch
"email_address" is not the same as "email". GHL field names are case-sensitive. Check your raw payload in Ex*****on Logs and match them exactly.

4. Workflow left in draft mode
A workflow in draft won't fire on live submissions. Always toggle to Published before going live.

5. Create Contact fields not mapped
GHL does not auto-map payload fields. Every field , email, phone, name, must be manually mapped using {{inboundWebhookRequest.*}} variables.

6. Test/fake data used as the mapping reference
If you used placeholder data when saving the trigger, your variables may silently fail on real submissions.

Pro tip: Always check Ex*****on Logs first. It shows the exact payload received and which step failed, it will point you to the root cause immediately.

Save this for your next webhook issue.

Sign up for Highlevel here: https://www.gohighlevel.com/?fp_ref=richel93

follow for more tips.

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